Volume Nine Is Leaning Into A.I.

You may be feeling it - Open AI, the explosion of ChatGPT, and the launch of Google’s Bard AI are ushering in a significant shift in how work will get done in the future. It's easy to imagine it'll touch just about every industry long term, but Digital Marketing is undoubtedly at the forefront.?

We have been wracking our brains, glued to AI news, and downing a gazillion cups of coffee in pursuit of one primary goal: staying on top of the ever-evolving AI landscape. The mission? To test, & try new AI technology so we can bring our clients more efficiency, value, and, of course, more deliverables (who doesn't love that?).?

• Challenge #1: Staying on top of all the options since every technology company on the planet has seemingly launched an AI tool or integration in the last four weeks.?
• Challenge #2: Avoid paving the way for Sky-Net.

Don't Panic

We're not out to replace the heartbeats behind the keyboards with cold, unfeeling AI (mainly because that would be a terrible idea). Instead, we're embracing AI a bit like our newest team member, here to help us think faster, work smarter, and have a little fun.?

Here's a little peek into our AI journey so far:

Testing: We've tested (and are continuing to test) a whole smorgasbord of AI applications, in addition to tools like ChatGPT & Bard, and we have learned some valuable lessons. You may be shocked to learn that many tools call themselves the bee's knees when it comes to AI, but when you get down to it, the juice isn't worth the squeeze. We're also staying laser-focused on avoiding risks when utilizing AI and also the best places to build efficiencies.??

Integration: We're carefully integrating AI technology into our workflow. The goal is to bring streamlined processes and a higher volume of high-quality work to our clients. But, lest we become the gateway to the Terminator, we're being cautious that AI technology never "fully takes the wheel" on our work. Also, we're very transparent with clients - some are excited about AI and eager to have us test ways to build efficiencies. Others are more pensive, and we're OK keeping AI-supported deliverables out of their workflows.

"Keep It Real": While embracing the AI revolution, we also understand the importance of maintaining a strong human presence in our work. We're committed to ensuring that AI doesn't replace critical thinking or risk our clients' SEO and marketing presence. Let's be honest, nobody wants their brand to sound like it's run by a robot.?

"What's Next?"?

As AI continues to evolve, we're constantly looking for new ways to incorporate it into our work. We're always open to new ideas and eager to find ways to build value faster for our clients. We're excited about AI's possibilities, and we can't wait to see where this journey takes us.?