?? Volume 53: B2B ≠ BORING

I'm on a mission in 2025: proving once and for all that B2B marketing doesn't have to be boring.

At its core, marketing is human, and in B2B the stakes are high. We're not talking about $50 purchases — we're talking about decisions worth millions. Campaigns must captivate, persuade, and inspire confidence.

B2B marketing is ripe for reinvention, and some agencies and brands are already ahead of the curve. Boring tactics?might get short-term results, if you're lucky — but standout emotion and creativity will create a FRENZY and drive long-term growth and loyalty.

So, dig in, get inspired, and remember: FRENZY is marketing and PR with a serious kick!

– Sarah

B2C Strategies That Drive Big Results for B2B Brands

Our very own Sarah Tourville co-organized AMA Atlanta's recent panel event, hosted at the beautiful Mailchimp HQ in Atlanta.

Here's what you need to know about how B2C strategies are reshaping B2B marketing at top companies like Cox Automotive Inc., Delta Airlines, G2, and Infinite Giving:

• Break through with creative that commands attention: safe doesn't sell.
• Content isn't just about quality; it's about intention and impact.
• Market internally: get buy-in to unlock freedom within the executive framework.
• Don't forget brand to focus on conversions! Only 5% of your customers are buying right now.
• Talk directly to your customers to hear their true needs.?They may not be what you think they are.
• Equip sales teams?with great content and?inspiration, and they're likely to sell better.

Client Perspective: Partnering for Impactful Results

FRENZY's mission is always to bring bold ideas to life. Recently, we had the privilege of working with Aderant on an exciting initiative?— naming, branding, and launching their new Stridyn platform, designed to unify their cloud-based solutions.

Their VP of Global Marketing Communications shared:

"FRENZY was instrumental in guiding our executive team through the naming and branding process. They brought clarity and alignment to a project involving many opinions and a tight timeline. Despite the challenges, they ensured we met our deadlines and delivered exceptional results, including a logo, brand visuals, and supporting assets for our platform launch. The response at our user conference was overwhelmingly positive."

We're proud to have helped them find a new brand name?that felt true to their existing brand and resonated with their audience.

If you're navigating a complex branding or marketing challenge, let's explore it together.

Transforming Healthcare Recruitment

We're thrilled to announce our partnership with PHHI, a leader in healthcare recruitment known for its service-first approach. Together, we'll reimagine their brand and go-to-market strategy to help them stand out in a competitive industry.

PHHI's mission is to address the industry's most complex hiring challenges. By?working closely with both clinicians and healthcare systems, they ensure the right staff are in the right place at the right time —?which results in better care and changed lives.

Disruptive brands thrive with smart strategy and impactful branding: that's why we're partnering with PHHI, to support their mission to connect healthcare professionals with opportunities that matter while meeting the needs of hospitals and patients.

Balancing Your Budget: Paid vs. Earned Media

What's the key to a truly balanced budget for your B2B marketing campaign?

According to our president, Dave McMullen, it's all about finding the right balance between paid media and earned media. In his latest blog, Dave explores why it's no longer possible to rely solely on one or the other — and how integrating the two creates a more powerful strategy.

While paid media delivers precision targeting and quick results, it often?lacks the depth required?to build the trust and credibility that's a signature of PR. Together, the two strategies work in harmony to capture attention while building the relationships and reputation that drive long-term success.

Need another reason to click? Dave also covers the resurgence of brand building in B2B marketing, and how balancing performance-driven tactics with relational strategies leads to better outcomes: not just in campaigns, but for the brand as a whole.

Atlanta Event Spotlight

The Path to CMO with Melanie Huet, CMO of Newell Brands

Thursday, February 6 @ Atlanta Tech Village

Discover what it takes to rise to the top of the marketing ladder. From exploring the strategic mindset, leadership skills, and career milestones, Melanie Huet will offer actionable advice, inspiration, and a behind-the-scenes look at the path to becoming CMO.

Join us for another lively AMA Atlanta program on February 6th, where Melanie Huet, CMO of Newell Brands shares her experience in an unforgettable fireside chat.

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