Vol#6: Consumer & Global Media

FMCG beat #1: Seamless Consumer Interaction

Tulika Pandey, MBA is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg Co (The Cereal spin off of Kellogg’s).

She joins Daniel Torres Dwyer to speak about how she leads a sales strategy agenda in an omni-channel world through:

Her unique role managing both Shopper and eCommerce What’s next in Retail Media In-store Media: her thoughts and how relevant it is for FMCG brands. Advice around skipping hurdle Putting the consumer at the center and approaching the full-funnel in consequence

FMCG beat #2: Covering Global Media

Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail.

She joins Daniel Torres Dwyer , to go over: Current trends in Retail Media How P2PI is helping Retailers and Brands come to a common understanding of the current environment What makes Canada unique The event and looking at the future

FMCG beat #3: Mover of the week

zooplus, the German Pet supply Pure-player has recently announced a highly strategic hire: Agnes Kovacs is their new VP Own Brands!

FMCG beat #4: A Snack special of 5 FMCG News under 1 minute

Stanislas Dallest from POS Potential bring us the relevant news of the FMCG industry in a bite

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