Vol#17: The FMCG Guys on Tour

FMCG beat #1: Empowering Traditional Trade

Did you know that 70% of the world’s population lives in an emerging market? Right now, these markets account for 51% of Global FMCG sales but, according to the IMF, 80% of growth will come from these countries.

With that in mind, FMCG veteran Brett Joyal ?is on a mission via his business mom&pop : to empower independent shops (or traditional trade), the overwhelmingly predominant form of Retail in emerging markets, via Retail Technology. The benefit? To make their life’s and businesses easier and, at the same time, give better data back to FMCG Brands.

FMCG beat #2: Winning on 1P and 3P

Groupe SEB ?is one of the leading small appliances companies globally. They own world-class brands like Tefal, Rowenta and Krups. Their Head of eCommerce Francois Mayor ?joins the podcast to speak about his path in Digital, from building basic capabilities, to growing into a leader heading up the company’s DTC offering and now the world’s largest online Retailer: Amazon.

FMCG beat #3: eTail EU Summary

Daniel was lucky enough to moderate not one, but two panels at eTail EU this week. The second one was about High Impact Marketing and Loyalty and we were accompanied by a superstar panel with:- Andrew Xeni, Founder & Chairman, Nobody's Child- Ben Norton, SVP Strategy & Consulting, Emarsys- Dawn Fichot, Head of Marketing NA, Brompton Bicycle- Johan A Larsson, Head of Marketing & eCom, Exxentric?- Amanda Yu, Director of Customer Experience, Ocado Retail

FMCG beat #4: 5 FMCG News under 1 minute

Today a news Special, with Stanislas Dallest from POS Potential, bring us the most relevant news of the FMCG industry