Vol 7: Google’s Core Update, Influencer Dilemma & AI’s Marketing Makeover
cyber cultr media
Engaging a digitally-connected world ?? Marketing ? Design ? Content
Welcome to the 7th edition of The Hype! This week, we're diving into three big changes shaping our industry.
First, Google’s November 2024 core algorithm update is about to shake up websites globally.
Next, we’re taking a hard look at influencer marketing’s reality check and it's causing the death of real influence.
Finally, we’ll explore the growing role of AI and how it’s reshaping the future of digital marketing.
Ready to get Hyped?
1) Google Rolls Out November 2024 Core Algorithm Update
Expect some turbulence in rankings as Google’s latest core update shakes things up. For those seeing major shifts, Google’s advice is simple: hold steady until the update is complete, assess traffic patterns, and revisit content quality. Long-term improvements over quick fixes are the name of the game.
2) The Sad Reality of Influencer Marketing Nowadays
Once a realm of authenticity and real impact, influencer marketing has morphed into a glossy, deal-driven landscape.
Today, it’s often less about true influence and more about follower counts and paid posts.
Is real influence getting drowned in the noise?
3) How AI is Changing Digital Marketing
AI’s role in digital marketing is already transformative, with brands like HubSpot and Salesforce using it for hyper-personalization, customer insights, and process optimization.
As more marketers invest in AI tools, the future points to even deeper personalization and smarter campaign management.
How can your brand leverage AI to stay ahead?
4) 10 Must-Have Skills for CMOs in the B2B Sector
In the B2B sector, CMOs aren't just responsible for boosting sales and driving revenue; they also play a key role in fostering strong, lasting relationships with stakeholders.
To thrive in this dynamic environment, today’s CMOs need a specific set of essential skills that empower them to meet these demands and lead their teams effectively.
5) Lucky Strike - It's Toasted!
This week, we're throwing it back to an iconic moment from Mad Men—Don Draper's pitch for Lucky Strikes cigarettes, where he takes the simple line, “It’s toasted,” and transforms it into advertising gold.
Draper doesn’t just sell a product; he reframes it in a way that stands out, even in a crowded market. It’s a timeless reminder that sometimes, the most effective messaging is about finding that unique angle—making the ordinary extraordinary.
6) Tool of the Week: Small SEO Tools
Small SEO Tools is a versatile, user-friendly platform offering a wide range of tools.
From keyword research and backlink analysis to plagiarism checking and content optimization, it provides a comprehensive suite of features to improve your site's SEO performance.
Thanks for diving into the 7th edition of The Hype!
We hope you enjoyed reading it as much as we did writing it.
Got a burning question, a hot take, or maybe a meme that’s too good not to share? Don’t be shy! Shoot your thoughts over to Abdul Aziz Qureshi.
Until next time, keep that hype meter cranked up, and we’ll catch you in the next edition!