Vol 3, wRAP 3: May 4 - 17, 2023 || When Poetry Meets Healthcare News
Christina A. D'souza
Senior Director, Healthcare and Pharma Communications ?|? Alumna ???? JBIMS, Cranfield University, MICA, University of Mumbai ?|? Instagram: @cee_a_dee
Summer came a little earlier than expected this year.
‘The heat!’ is in all the conversations that you’ll hear.
Everyone is recalibrating the weather’s possible impact.
We are experiencing climate change, and that’s a fact!
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As soaring temperatures continue to hit new highs,
Here, as the old ad would say - 'All eyes on Mumbai skies!'
The change in the weather also brings out all the bugs.
Soon, you’ll be drinking medicine from your coffee mugs
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So, settle down, kick back, and put yourself at ease.
It’s time to have that interesting chat. About disease!
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It is Silent, Runs Deep, Don’t let it Lull You into Sleep…
If there was a word for this ailment, it would be ‘overlooked’
Is that because experts and others think our fears are overcooked?
A known, persistent challenge has been early enough diagnosis.
Can we afford to let asthma become the new tuberculosis?
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Some are using effective new tools to address this problem.
Will others follow? Healthcare needs this in the ‘win’ column.
455,000 people died from asthma in 2019, according to a report.
Studying its genetic determinants is something all should support.
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In a post-pandemic era, the heightened risk of all illnesses is a sign.
The health system cannot ignore them, and that’s the bottom line.
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Breaking the Rules to Find the Tools…
‘The emperor of maladies’ has caused people to shed an infinite number of tears.
And will collect three-quarters of India’s current GDP, as tribute, in the next 6 years.
It’s not just pharmaceutical companies, health-tech firms are in the game.
They want to use technology to catch it early and freeze it in the frame.
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“The king of terrors” does not care about where he strikes, whether old or young.
Doctors train for this war to protect even children, swords sharpened and bows strung.
And what about women? Early detection should begin early for them as well.
There are medicines for prevention. Overcome the hesitation, kill that cell!
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There are many players in the therapy field, like a stage with many dancers.
领英推荐
Technology will not discover the magical cure but will find many answers.
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Rewrite the Role, Go Down a Different Rabbit Hole….
It’s not just for cancer; or any of the diseases that create the most fear.
For more than 700 million Type I diabetics, there is now reason to cheer.
Within our own shores, innovation is making several leaps and bounds
Everything you wear is ‘smart’ like vests or shoes in which you walk around.
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It’s not the new rage – AI – but also the relatively order technology of 3D printing.
They’re using that to make body parts. The mind boggles at that kind of thinking!
If that wasn’t going far enough, they reached back and studied ancient bacteria.
Forget about expiring patents, think of new modern antibiotics made from a bygone era.
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Medicine and engineering are merging. It’s too limiting to call it medical technology.
It also goes well beyond “multi-disciplinary” when you add a big piece of archaeology!
What will the classroom of tomorrow be like? How will the job market define professions?
The class will be a laboratory of educational experiments, and need new expressions.
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If the Price is not Right, Get Ready for a Fight…
Even the government is willing to try out new approaches to R&D.
Cooperating rather than competing is the new mantra. Or at least seems to be!
Some areas, however, may retain some scope for butting heads.
Which is normal, since healthcare conversations have several threads.
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The affordability of medicines will always be high on the government’s agenda.
That’s been the case for many decades now, outlined in several memoranda.
Now the authorities have indicated that the prices of several drugs will be cut by half.
By also capping prices of similar drugs from the same maker, they have the last laugh.
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Halfway across the world, drug manufacturers are girding themselves for a fight.
It’s the same issue: price caps, the stakes are high, but not clearly black or white.
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End Note
Some good news though: Covid-19 no longer carries a public health emergency tag.
But hold your horses!?Variants show up frequently, like a persistent old nag.
No one is throwing caution to the winds or letting their guard down.
It’s not a green light to party or even a yellow. Think of it as brown!
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1 年Christina A. D'souza Yet another insightful ?? and thought-provoking reflection ?? . The emphasis on early diagnosis and the merging of medicine ?? ?? and technology truly showcases the potential for improved patient ???????? outcomes. It's encouraging to witness the advancements being made in addressing critical diseases. Kudos to you for shedding light on these important matters ??
Lifescience and Healthcare expert | Communication and Advocacy professional
1 年Christina A. D'souza, thank you for the wRAP, my thoughts in a few lines: In a world of change, where climate reveals, Mumbikars speak of smog, the heat it conceals. A truth resounds, a warning we can't ignore, Climate change is real, forevermore. From north to south, from east to west, Let compassion guide us, in every quest. May technology's advancements align with care, So no life is lost, no burden to bear.
Healthcare Communication | Stakeholder Relations | Advocacy | Public Relations
1 年Your wraps never disappoint! Love 'em. ??
Policy Analyst/Consultant, Writer, Journalist
1 年I see changes.. changes in nuance. A little more commentary perhaps? That makes this more interesting. Two quick points: 1. I think drug pricing is going to become a little more contentious. The share of medicines in total healthcare spending is going up faitky rapidly, and you also referenced a story about the amount of money in cancer drug sales in the next 5 years. 2. All these new technologies: there seems to be a greater number of them now. Am curious about how long they take to become easily available for use and how long each innovation lasts. I with that I wrap up. ??