?? Vol 246: Guess Who

We've got a time-sensitive reminder that couldn't wait until tomorrow, so MAXtape is coming early this week...lucky you!

Here's what else you'll find in this week's MAXtape:

• 2025 Premio Lo Nuestro Awards
• 1 mystery announcement
• 3 recent campaign launches

Read all the words please.

Craig Rector, Marketing Director / MAXtape Editor

The Premio Lo Nuestro Awards are tonight!!

Don't miss it! With 23 MAX artist partners earning a massive 59 nominations, this year’s awards are shaping up to be one for the books...or should I say, one for the novelas. lol

The Premio Lo Nuestro 2025 awards ceremony will broadcast live tonight starting at 7 p.m. CT/8 p.m. ET on Univision, UNIMáS and ViX.

Mystery announcement alert! ?

We have a huge campaign launching Monday...but I can’t just tell you who the brand or artist partners are...where’s the fun in that? You have to guess! But don't worry, I’ll throw you a couple of clues:

• Clue #1: We crushed our first campaign with this brand partner so hard, they're a fan for life. Well...technically that's what happens with every brand and agency partner we work with...so maybe not the most helpful clue.
• Clue #2: The artist they have partnered with is nominated for a Premio Lo Nuestro award. But considering how many of our artist partners are nominated...yeah, not exactly a giveaway either. Wow, I’m really bad at this.

Terrible clues aside, tune in tonight, then reply and take your best guess—or just wait for next week’s MAXtape like a total amateur. Your call.

Lainey Wilson x Ford:

The reigning queen of Country Music, has teamed up with Ford for what's shaping up to be the biggest Truck Month yet...watch her Ford story and you'll get why!

Alex Fernández x Ford

Legacy runs deep—on stage and on the road. Alex Fernández is teaming up with Ford for Truck Month, bringing tradition, toughness, and horsepower together like never before.

Isabel Marie Sanchez x USAA

Celebrating Isabel Marie Sanchez's collaboration with USAA, honoring service members through music and community.