Voice Search: Why It Matters and What it Looks Like

If you find yourself saying "Hey Google! What is the name of the new Ethiopian restaurant in Tampa?" or something similar, you know the power of voice search and it's only getting better. Optimizing for voice search has become crucial as more of us use voice tech to answer questions. Making these changes will not only keep you ahead of the curve but also align your messaging with natural user behavior.

Statistics show voice search is on the rise, with predictions that over 50% of all searches will be conducted via voice by 2025. The rise of smart speakers and virtual assistants like Amazon’s Alexa, Google Assistant, and Apple’s Siri means more users are turning to voice commands to carry out their online searches.

This shift is changing the way we think about keywords and content structure. In a typical text search, a user might type “best marketing and SEO agency,” but with voice search, they are more likely to use a complete question, such as “Who is the best marketing agency in Tallahassee to overhaul our marketing strategy and produce SEO content?" (The answer: MarketDone).

Voice search questions are usually longer and more conversational, focusing on long-tail keywords and questions that mirror natural speech patterns. Fine-tuning content for direct answers is key.

Aim to structure your content so it directly answers potential voice queries. Think of the typical who, what, when, where, why, and how questions your audience might ask.

Format your content in a way that it could be easily picked up as a featured snippet by search engines. Bullet points, lists, and clear, concise answers work best.

Examples of Voice Search Optimization:

1. FAQ Pages for E-commerce: A storefront electronics superstore includes an FAQ section on their website, answering common customer queries in a conversational tone, such as “What’s the best gaming laptop under $1000?” This approach helps the site rank for voice searches, as virtual assistants often pull answers from clear, concise content that directly addresses users’ questions.

2. Local Search Inquiries: Many voice searches are looking for local information. For example, someone might ask their device, “Where is the nearest UPS store?” The UPS store ensures their local SEO is up-to-date with accurate NAP (Name, Address, Phone number) information, local keywords, and localized content.

Local Realtor Example: A local realtor creates community content that highlights local events, landmarks, or FAQs about their area, increasing their chances of showing up in local voice searches.

3. Blog Posts Answering Specific Questions: A financial advisor could publish blog posts answering common financial questions. For example, “How can I start investing with a small amount of money?” Optimizing for these question-based searches helps the firm appear in voice search results, positioning them as an authority in the financial space.

Additional Examples:

Pizza Place:

• Question-Based Content: "What are the best vegetarian pizzas available tonight?"
• Voice-Optimized Answer: "Looking for a delicious vegetarian pizza? Our menu tonight features the Garden Delight with fresh tomatoes, bell peppers, onions, and mushrooms, as well as the Spicy Veggie with jalape?os, banana peppers, and red onions. Come on in and try one, or place your order for delivery now!"

Optometrist:

• Question-Based Content: "How do I know if I need glasses?"
• Voice-Optimized Answer: "Wondering if it's time for glasses? If you're experiencing headaches, squinting, or difficulty reading or seeing objects at a distance, it might be time for an eye exam. Our team is here to help you with a comprehensive check-up. Schedule your appointment today and let's make sure you're seeing clearly!"

Car Dealer:

• Question-Based Content: "What’s the best family car available this year?"
• Voice-Optimized Answer: "On the lookout for the perfect family car this year? Our top pick is the Spacious Family SUV, awarded for its safety, comfort, and fuel efficiency. It seats up to 7, has plenty of cargo space, and comes with the latest safety features. Drop by to see it in person, or give us a call to book a test drive. Your new family adventure starts here!"

Each of these examples provides a direct answer to a potential voice search query using conversational language that mimics how someone might speak to a voice assistant. This strategy not only makes the content more likely to be picked up by voice searches but also enhances the user experience by providing clear, helpful information.

And as always, you CAN do this for your business.

Coming up next - The HOW to Voice Optimize