Voice search: where does the future lie for online businesses?
It’s 2022, and voice search has developed far beyond a simple gimmick to a legitimate form of search and online shopping.?
“Hey, Google. Search 15-inch MacBook pro 512 gigabytes.”?
“Alexa. Show me the best Christmas gift ideas for mums.”?
“Hey, Siri. Buy stonewash grey boardshorts size 32.”??
These are just some ways users search for the products you sell, with only their device and voice. Many aren’t even looking at the product on a screen before they buy it.?
It’s 2022, and voice search has developed far beyond a simple gimmick to a legitimate form of search and online shopping.?
40% of the US population use voice search functions (Emarketer 2022). That’s around 132 million people.?
70% of consumers prefer to use voice search over typing (PricewaterhouseCooper, 2018).?
Amazon is the biggest winner, with 92 million of its Alexa smart speakers currently in the US. 47 million people in the US own Google smart speakers, and 11 million own Apple smart speakers.