Voice Search Statistics That Prove You Need Voice Search Optimization

With the development of devices like Google Home and Amazon Echo, voice search continues to grow. And if you don’t currently use voice search optimization, you’re missing out on valuable leads and revenue.

1. Voice search generates more than $2 billion in sales

Voice search optimization is an extremely lucrative form of marketing. Though it’s only become popular in recent years, current voice search statistics show voice search has driven over $2 billion in sales, proving the importance of voice search optimization for leads, sales, and revenue.

The fact that voice search has already driven over $2 billion in sales speaks to its growth and ability to earn revenue for your business. Users conduct voice searches to research and buy products, and optimizing for voice search allows you to capture valuable leads and sales.

Voice search optimization is especially important if you are an eCommerce business. Many voice searchers want to order specific products, and you want to make sure they can easily find and purchase your offerings.

With voice search devices, people search differently than they do when conducting traditional online searches. If you want them to find your products, you must adapt your content to?target the keywords?and phrases people use when searching by voice.

First, you’ll want to choose keywords that will help you appear in relevant product searches. Let’s say you sell sporting goods and outdoor gear. You’re trying to reach voice searchers looking to purchase women’s hiking boots.

Voice search devices look at your page titles and?product descriptions?in order to return relevant results, so you’ll want to focus on optimizing your listings to match relevant searches.

As you integrate keywords, you’ll also want to consider how people search for products.

With voice searches, most searchers pose queries as questions. Instead of searching “women’s hiking boots,” they ask, “where can I buy women’s hiking boots?”

When creating your site content, keep this in mind, so you can adapt your SEO strategy and earn more revenue from voice search sales.

2. By 2020, voice search sales are projected to reach $40 billion

Voice search stats show voice search has already grown exponentially — and it shows no signs of slowing down, with marketers predicting voice search sales will reach?$40 billion in the next year.

As more people gain access to voice search devices, expect voice search sales to multiply.

3. 1 billion voice searches are conducted each month

Content creation?helps you appear in more voice search results, so you can?drive brand awareness, site traffic, and purchases. You can create?blog posts, articles,?videos,?infographics, and more to provide your audience with valuable information.

If your content is informative and answers searchers’ queries, you’ll have a better chance of appearing in more voice searches.

Creating content that’s optimized for?Position Zero (P0)?will also boost your rankings since voice search results pull information directly from featured snippets (more on those next).

Overall, a healthy content plan can help you appear in more voice searches and increase brand exposure.

4. 50% of voice search results pull information from featured snippets

Featured snippets are crucial for voice search marketing — and half of voice search results come directly from featured snippets. Featured snippets or P0 results often contain straightforward answers that provide searchers with the information they need.

How do I earn more featured snippets with voice search optimization?

When it comes to earning featured snippets, there’s no magic formula for gaining a coveted spot.

The best thing you can do is use P0-friendly formatting to help your content rank in voice search results.

Let’s say you’re writing an article about camping safety tips and you want to earn a featured snippet. Adding lists, bullet points, tables, and short, direct answers will help your article appear in P0.

You could create a numbered list with each of your tips and go deeper into explaining what your tips mean. It may look something like this:

“1. Know how to spot poison ivy

When you’re embarking on your hiking trip, you’re bound to run into poison ivy. If you aren’t familiar with how to spot poison ivy…”

Creating a numbered list increases your chances of appearing in the featured snippet. Numbered lists provide your audience with information quickly, without going too in-depth.

Now, let’s say you wanted to earn a featured snippet for the search, “what is poison ivy?” To earn the P0 spot, you’ll want to include a paragraph that directly answers the question and use the rest of your article to provide in-depth information that supports the query.

If you can incorporate bullet points and lists in your answer, that’s even better!

To appear in more featured snippets — and ultimately voice search results — use content to directly answer search queries with valuable information.?Search engines?are more likely to feature your business in the featured snippet if you provide clear and informative content.

5. 55% of people use voice search to find local businesses

Local search?is a crucial component of voice search.

Whether using a voice search device or mobile phone, over?55% of people?use these devices to find local businesses.

Local Marketing?is crucial for connecting with qualified leads near you.

Since people use voice search to find local businesses like yours, you need to adapt your local SEO strategy to reach them.

6. 31% of smartphone owners worldwide use voice search at least once a week

With?31% of smartphone users, across the globe, using voice search at least once a week, you don’t want to miss an opportunity to engage these leads.

7. 22% of voice search queries look for location-based content

Many people use their voice search programs to find local businesses or local content. According to voice search stats, twenty-two percent of voice search queries focus on location-based content.

Why does this matter to my business?

If you want to reach people through voice search, you must adapt to how they search. It’s important to understand what they say and how they say it. When you know that information, you help your business adapt to reach more voice searchers.

How do I adapt my voice search strategy for conversational tones?

If you want to rank in conversational queries, focus on how users search on these devices. The important thing to know is that users typically ask questions to their voice search devices, rather than keywords.

For example, someone will search, “Where are the best places to get a cheesesteak?” rather than, “Best places to get cheesesteaks.” You want to adapt your content to answer question-based searches.

You can do this by addressing questions on your pages and content. Use common queries surrounding your topic as headers and answer those questions beneath it. It will help you answer common questions and make your business more likely to appear in search queries for these types of questions.