Voice search optimization, the latest digital marketing trend.

Voice search optimization is one of the newer digital marketing types. About half of consumers use voice to search the web, and the popularity of voice search using smartphones and smart speakers is expected to continue to grow in the coming years.

As a result, more and more companies are optimizing their websites for voice search. Doing so increases the chances of your site showing up in voice search results and can increase brand awareness and bring more visitors to your site.

Voice search optimization focuses largely on winning the featured snippet, the answer that shows in the box at the top of a Google search engine results page (SERP). Voice search devices often provide the content of this box to answer a user’s voice search query.

To target the featured snippet for a given question, include the question as a heading on your web page and succinctly answer the question directly below that.

It’s also helpful to include location-related keywords in your content and make sure your website is responsive in case users want to visit your site after using the voice search feature on their smartphones.