Voice search is one of the fastest-growing types of search, and its reliability is constantly improving - thanks to technological advancements. By optimizing web pages to answer users' verbal queries, businesses can gain a significant edge.
The importance of VSO cannot be overstated. Fifty-eight percent of consumers leverage voice search to find local business information online. As mobile voice search continues to surge, ensuring a website is responsive and easy to navigate on smaller screens becomes crucial.
- Research Keywords for Voice Search: Targeting keywords specifically designed for voice search can significantly improve the chances of a website's content being delivered to users seeking answers via voice assistants. These keywords tend to be longer and more conversational (e.g., "what are the best hiking trails near me" instead of "hiking trails").
- Analyze Search Results for Targeted Keywords: This step involves understanding the user's search intent and the type of content that currently ranks well for those keywords. Look for opportunities to create content that directly answers the questions users are asking in a natural, conversational tone.
- Audit & Optimize Website Content: Accurate and up-to-date content is essential. Inaccuracy is a major pain point for voice search users, so ensuring content is current is paramount. Consider these technical aspects:
- Practice Local SEO: Since many voice searches are local, claiming and optimizing a Google My Business listing is crucial. Additionally, ensuring consistent NAP (name, address, phone number) details across the web is essential.
- Monitor Performance: Tracking voice search optimization efforts and adjusting strategies based on what works best is key to ongoing success. Tools like Google Search Console help monitor voice search queries and track how a website performs in voice search results.
As voice search evolves, Google inches closer to its goal of transforming voice search into "an ultimate mobile assistant that helps you with your daily life so you can focus on the things that matter." If voice search optimization isn't already a part of your SEO strategy, now is the time to make it a priority. Partner with Two99 to optimize your website for voice search!?
