VOICE IS THE FUTURE AND HERE IS PROOF

I don’t leave home without my AirPods. I don’t take calls without them and I keep them on even when I’m not on calls. It’s mostly out of bad habit, but it feels so natural that I don’t feel the need to take them out. AirPods are one of those devices that if I lost them, I would purchase a new pair without hesitation.

So, when I see headlines like these, I’m not surprised.

Source: Cult of Mac

Source: Above Avalon

Source: OneZero Medium

Source: The Motley Fool, LLC

Now, let’s be clear, this is not a hardware play by Apple. Sure, hardware sales make Apple an even more powerful force and add additional revenue to their bottom line.

The real takeaway from all of this is that you now have a device that is in your customers ears for a good portion of the day. This gives brands the opportunity to re-engage you in a different way. This could come in the form of ads or podcasts, etc.

Here’s what Marc Andreesen has to say about Airpods and voice:

“The really big one right now is audio. Audio is on the rise just generally and particularly with Apple and the AirPods, which has been an absolute home run [for Apple]. It’s one of the most deceptive things because it’s just like this little product, and how important could it be? And I think it’s tremendously important, because it’s basically a voice in your ear any time you want.”

Not only is it a voice in your ear anytime you want, but it’s a device that is ready 24/7 for any command you have for it. This opens the door for many opportunities.

Read the rest of the article and my thoughts on voice here