Is Voice-Activated Advertising the Next Big Thing? A Must Read

“Watching” an ad is old school. Instead, “interacting” seems to be an in-thing fast on the horizon, courtesy of voice-activated advertising.?

As the digital-first world is proactively adapting to the dynamic tech trends, voice assistants are bridging the gap in human-tech interaction. Sensing the future of human dependency on voice assistants, the advertising landscape is making a steady smart move to build a more personalised connection with the audiences through voice-activated advertising.?

Navigating the Paradigm Shift

Traditional ads could be interruptive. Whether on TV, OTTs, social media, or YouTube, viewers either flip the channel or hit the ‘skip’ option fast to get rid of the chattering. And that can do a lot to restrict the ad from earning conversions.

But what if viewers can also interact with an ad for their wishlist, say bike, car, clothing, home loan, or insurance?

Imagine when viewers can directly interact with an ad of their interest and get to know everything about the launch date of the product/services, features, and prices - and that too through direct and engaging conversation. Advertisers are aware of the popularity of voice assistant technology and its role in simplifying day-to-day human experiences.?

So, let’s brace up for the day when consumer-brand engagement will be more personal and engaging with voice-activated advertising.?

Decoding the Backend of Voice Activated Advertising:

The beta stage voice-activated technology is leveraging the power of Natural Language Processing (NLP) and Artificial Intelligence (AI) to deliver relevant responses - in reciprocation of human search intent and query. Currently, the way voice assistant devices or features respond to users’ queries will get a more sophisticated transformation with significant advancements in AI and machine learning.?

While the potential of voice-activated advertising is not fully realized, it is already generating considerable buzz to unleash a promising dimension in targeted advertising.?

Benefits of voice-based advertising:

• Offers enhanced user experience through real-time meaningful interactions
• Tailored ads are offered to users based on their past engagement, increasing the chances of conversion
• Leads to higher engagement because of a personalised approach

A Long Way to Go for Personalised Ad Offerings?

While the prospect of voice-activated advertising cannot be undermined with growing preferences for voice search among, the challenge to match searchers’ satisfaction is next level.?

• Finding ideal keywords

Identifying and optimizing long-tail keywords for voice-activated ads will be a challenge for marketers. This directly indicates a struggling time for marketers in identifying keywords according to searchers’ dynamic search intent which can differ in every voice search for the same product/services.

• Privacy violation

The second concern is privacy violation of third-party eavesdropping that requires a robust voice data safeguard system or technology.

• Accuracy of voice recognition

The third concerning factor is the accuracy of voice recognition which requires sophisticated algorithms to declutter unclear queries or noisy backgrounds.

Future of Voice Advertising

Despite these roadblocks, global businesses are ready to embrace voice-activated advertising to take brand-consumer engagement to the next level. This game-changing strategy emerges as an essential component of modern marketing in the increasingly voice-based digital ecosystem.?

Voice-activated ads echo the futuristic advancements transforming the digital marketing sector. Join DataSpace Academy’s Digital Marketing Certification courses for industry-leading training on next-gen digital marketing strategies.