VoC Insights: Apple vs. Samsung
First Insight, Inc.
The AI-Powered Decision Engine for Customer-First Products and Experiences
Samsung turned Apple's ad misstep into an opportunity to highlight their customer-centric approach. Apple's ad for the iPad Pro faced backlash, while Samsung's response celebrated creativity's resilience. This underscores the importance of using Voice-of-Customer (VoC) insights to craft impactful brand messages.
This Week's Retail Rundown:
Alexa's AI Leap: New Features, New Fee
Amazon is set to launch a more conversational Alexa with generative AI, charging a separate monthly fee.?This upgrade?aims to better compete with new AI chatbots and enhance Alexa's relevance. CEO Andy Jassy's focus on profitability has shifted priorities since Jeff Bezos's departure. Despite challenges, Alexa's established user base presents a significant opportunity.
Whale-come to Disney: Vineyard Vines' New Store Opens
Vineyard Vines?opened its 100th store at Disney Springs in Walt Disney World, expanding its presence in high-traffic tourist areas. This new location offers apparel, swimwear, and accessories, aiming to attract thousands of daily visitors. The brand's co-founders see this as a key milestone in their growth strategy.
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Lululemon Announces Leadership Changes
Lululemon's?Chief Product Officer Sun Choe is resigning. Jonathan Cheung will lead product design, and Nikki Neuburger will become Chief Brand and Product Activation Officer. CEO Calvin McDonald praised Choe's contributions, particularly in launching Lululemon's women's footwear.
Retail Quote
"The complexity of ever-changing consumer needs must be framed, and that's where technology comes into play."
-Greg Petro | CEO, First Insight, Inc.
In a time when technology and AI are the catalysts of conversation, retailers must adapt, understand, and align with consumer needs. With changes occurring so rapidly, the only "real" way to get ahead is by giving customers a seat at the table and honing in on their desires, needs, and wants in the marketplace through the use of technology.
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About First Insight?????
First Insight is the global leader in Voice of the Customer retail solutions, transforming business decision-making through actionable consumer insights and AI. Our platform enables retailers and brands to boost revenues and profitability by informing strategic decisions with consumer data and removing guesswork. Trusted by hundreds of leading retailers, vertically integrated brands, mass merchants, and wholesalers, First Insight leads in optimizing strategy, product, pricing, and marketing decisions.
Visit??www.firstinsight.com?to learn more, or if you're interested in harnessing the power of First Insight's Retail Decision Platform for your business,?let's talk!
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