vMVPDs To The Rescue
vMVPDs To The Rescue
You know how we keep telling you that the “massive wave of cord cutting” is more of a slow-but-steady trickle??
To wit: In Q3 2022, the biggest MVPDs lost nearly 1 million pay TV subscribers in total, around 8 percent of their total user base.
But… the vMVPDs gained around 1.1 million subscribers in that same quarter. Meaning that Old School Pay TV actually came out ahead.
So why all the doom and gloom headlines? Because if you want to “prove” that cord-cutting is happening you conveniently ignore the existence of vMVPDs.
But that would be a mistake…?[READ MORE ]
The Real Significance of iSpot/TVision
iSpot.TV, whose recent dealings with NBCU seem to have put them at the head of the alternative currency pack, made a $16 million investment into TVision, a startup whose panel technology promises to give advertisers better insight into co-viewing than you-know-who.
?It was an interesting move for a number of reasons, but the fact that Nielsen is currently suing TVision for patent?infringement was certainly the most notable.?[READ MORE ]
Featured Report:?FASTs Are The New Cable
A primer designed for those who are curious about the rapid growth of free ad-supported streaming TV services (FASTs), as well as those who are deep in the thick of it.
In this report, based on conversations with around one hundred key industry executives, we untangle the structure of the new FAST ecosystem, laying out who the major players are, their advantages and their relationships with other key players.
Best of all, the report is free.
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Cassillo's Corner: Can Disney “Grow Up” On Streaming?
While Disney’s streaming platforms continue to exhibit strong subscriber growth, there’s still a lingering idea that its core service – Disney+ – is not necessarily for adults. That’s not the worst rep to have, since there are always more kids, and thus new parents to keep subscriber numbers up.. But Disney+ also has a lot of programming that’s not “kid-friendly” and they desperately want more people tuning in to it.
?– John Cassillo
Featured
The pendulum of the TV and streaming programming market has swung wildly over the past few years. There was the frenzy of the early streaming wars followed by the pandemic-induced production hiatus, the race back to set and the resulting production backlog.?Now the pendulum is in a downswing as show buyers and show makers seek to rein in costs and safeguard programming bets amid the economic downturn.
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LIFE LESSON! Deliver happiness! Don't focus on $$! As a Marketing Mad Scientist, I don't know how I'll create value for YOU till I turn my brain on. ASK ME! Could be a new strategy, tech or execution. ?????????
2 年If the cable and telcos really knew how to leverage their data on consumers, do you think they'd have an advantage over the vMVPDs? Seems they had the ball and dropped it LOL.
Content / Technology / Advertising
2 年The delay drives me nuts. Get a notification on my phone of a touchdown and then see it 45 seconds later through the vMVPDs. Still haven't switched back to hard-wired cable...but I might.