The VML Social Pulse: 23-January 2025

The VML Social Pulse: 23-January 2025

Melissa-Jane Frost Melissa-Jane Frost

Melissa-Jane Frost

Social Media Director @ VML ?? Sign up to my newsletter: THE LOOP ??

发布日期: 2025年1月23日
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Social trends, insights, social search updates? Our VML Social & Search team has you covered. Here are the top updates you need to know from this past week!

What Brands are Doing

Screenshot from a video of the Severance actors reenacting the popular show inside a glass cubicle in the middle of Grand Central Terminal.
'Severance' pop-up at Grand Central Station, New York

Windows’ “goodbye” to the only user they follow

The best Brand “goodbye to TikTok” videos

Apple’s glass box stunt for ‘Severance’ drove UGC

Jacquemus is shooting their new campaign on iPhone

Coach create New Jersey coffee shop experience

What the Audience is Doing

A video of a woman with a fake filter on her face prank calling her boyfriend on facetime
The audience are bringing back prank calling

Influencers “confessed” in the build up to the TikTok ban

‘Commonwealth TikTok’ took over during the U.S. ban

SOUND OF THE WEEK: LION KING ‘my BROTHER’ song TREND ON TIKTOK

Prank your partner with fake FaceTime trend

‘The photo I posted vs. The Conversation we had’ trend

What the Platforms are doing

a screenshot showing the search tab on Instagram - the hashtag democrats is showing as hidden to the viewer

Instagram accused of hiding left-wing content

TikTok is back in the U.S. but not really…yet

Instagram 4:5 grid rolling out now

Meta Preview ‘Edits’ as CapCut competitor app

Pinterest Palettes colour trends

#SocialMediaMarketing #SocialTrends #SocialStrategy #VML


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