VMJ Newsletter #019
VideoMyJob
Everything your team needs to create and amplify branded video content. In one app.
Advocate WIFM. Time for an upskill? AI Scripts for Employee Stories.
Hello EB and Talent friends,
We hope your EB journey for the year is off to a fantastic start - whether you've been building a new EVP, refreshing your career site, or launching that shiny new campaign.
As we step into April, the air is buzzing with new opportunities and innovative strategies in the world of Employer Branding and Talent Acquisition.
Topics for the day: Advocate WIFM. Time for an upskill? AI Scripts for Employee Stories.
- VMJ Team
What’s in it for the advocates?
Insight from Nicola Thistlewaite at Compass Group Australia.
One of the most impactful aspects of VideoMyJob & employer branding video content is the advertising potential of real-life employee stories.
Launching this approach for your team comes with a lot of buzz. But it’s critical to keep the excitement and engagement up when it’s time for people to share their stories.
So we need to consider what’s in it for the individual storyteller.
What are their motivators, and how will taking the time to contribute their stories (on video) help with that?
For example, If a hiring manager with a niche role wants to attract the right candidate - show them another hiring manager's video and its performance metrics to demonstrate the effectiveness
If it’s a frontline worker, take the time to explain why you’re creating the stories and how this will help promote their work. They will usually come around to the idea.
"Everyone has a story to tell, and I think we all have an inner peacock within us”
Employee story strategies depend on the engagement and participation of advocates, so don’t forget to take them on the journey and help bring out their inner peacock.
P.S. Make sure the right tech is in place to track video engagement metrics and make the filming part as simple as possible for advocates with VideoMyJob.
Put your EB content into action, with the TQ Employer Brand Masterclass.
Event from TQSolutions
The TQ Employer Brand Masterclass is back for 2024 AND... VideoMyJob is joining as a special guest. ??
We will visit PERTH, BRISBANE, SYDNEY, and MELBOURNE with a full day of learning and a catered event.
Grab tickets for you and your team early to get the best ticket prices:
This all-new material will empower you to make your Employer Brand content with learning activities focused on:
领英推荐
No presentations ?? - it’s focused on hands-on learning by doing, networking, and collaborating so you get maximum value.
We’d ?? to see you there.
AI Scripts for Employee Stories.
Announcement From VideoMyJob
We are thrilled to announce AI Scripts for VideoMyJob.?
The fusion of AI and Employer Branding strategies has never been more pivotal, and this development puts that into practice for how employer brand messages are delivered more consistently.
This new feature helps make better, more authentic videos with less effort. Our first cohort of customers is saving thousands of hours a week combined on writing video topics/scripts.
Here’s what you need to know, about AI Scripts:
The development was a journey that took 11 months. We couldn't have done it without the support of our industry friends and the feedback from our amazing customers. We are truly grateful for your contribution—THANK YOU!
AI Scripts is rolling out to VideoMyJob Customers over the next 2 weeks.??
Final Thought:
Is there anything better as an Employer Brand Manager than having happy, engaged, and active employee advocates?
Who is VideoMyJob?
We are a bunch of employer branding enthusiasts on a mission to help create a world of better talent-to-brand connections.
We provide the #1 employee story video platform for employer brands who want to empower their team to activate their story, enhance their career site, convert top talent, and reduce recruitment costs.
How we can help:
Take care, we’ll see you next time.