VMJ Newsletter #018
VideoMyJob
Everything your team needs to create and amplify branded video content. In one app.
The Fishbowl Method. Power of the play button. What’s a Story Feed anyway?
Well well well. Here we are, the first update for the year.
And we’re leveling up. Starting here, in your monthly VMJ newsletter (previously known as Talking Talent.)
Follow along with us as we share some fantastic insights from the EB and Talent community.
From interviews with our customers, industry experts, and more - we’re bringing the world of Employer Branding activation and employee advocacy to you.
Topics for the day: The Fishbowl Method. Power of the play button. What’s a Story Feed anyway?
- VMJ Team
The fishbowl method for employee stories
Insight from Emma Lang at Haleon.
One of the newest additions to our customer community is Haleon . And with Haleon, the wonderful Emma Lang.
Emma recently shared one of the simplest methods we’ve heard yet: “How to create a safe space for your people to tell their stories, without the pressure, which is the easiest way to demotivate them.”???
It’s called the Fishbowl method and it goes like this:
??Key Tip: It helps when it’s someone who's experienced with presenting, passionate, or perhaps they have just completed a project or their probation and have some great experiences to share.?
And in Emma's words:
"I just buy them a coffee, hit record, and let them pick out questions from the fish bowl.?
They can skip the ones they don’t want to do, but answer the questions that resonate with them.
This way, they are not over-prepared and will talk more authentically. It’s ok if they take a few minutes to think through their answer.
When I capture a good 5 to 10 minutes worth of filmed content - I can get as many as five, six, perhaps even, seven short videos as an output, which has been great.?
It multiplies our output very quickly."?
P.S. If you need to get employee videos like this from people you simply can’t be in the room with, VideoMyJob has got that covered with our Campaign Management solution.
What is the power of the play button?
Insight from Maggie Partsi at Transurban.
It’s rare these days that the value and potential of video content is in debate for Employer Brands working to tell their story in a way that connects with talent, and how they want to engage.
But - sometimes, someone just comes along, and in a moment of brilliance, puts things into a clear perspective.
And this time that’s Maggi Partsi with this take:
领英推荐
"The play button is one of the most compelling call-to-actions on the internet."
?? Key Tip: When it comes to audience engagement, video wears the crown and this extends to job ads, social posts, career sites, and that new EVP you’re launching.
You can catch our full chat with Maggie on our podcast series featuring VideoMyJob power users sharing their top tips.
Shout out to Proof Point for their Story Feed launch
From VideoMyJob
We wanted to share a call out for our friends at Proofpoint for their recent achievement in going live with their new VideoMyJob Story Feed of videos on their career site.
But wait a second, what's a Story Feed anyway?
This is how you bring together a range of employee story videos, to show what it’s like to work in your company - and make it an engaging experience for candidates to explore that content.
Here’s a little virtual tour of what Proofpoint has put together, featuring their star storytellers, Sydney Correa
P.S. If you’re keen to launch Story Feed for your career site, we run regular activator programs that take all the guesswork out of going from 0 to launch in just a few months.
Final Thought:
Public Service Announcement. Please help spread the word.
So, what do you think of our new newsletter format?
Drop us a comment below with your thoughts, and let us know if you’d like to contribute insight for us to share with the community (and shower you with credit).
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Who is VideoMyJob?
In case you’re new - we are a bunch of employer branding enthusiasts on a mission to help create a world of better talent-to-brand connections.
We provide the #1 employee story video platform for employer brands who want to empower their team to activate their story, enhance their career site, convert top talent, and reduce recruitment costs.
How we can help:
Take care, we’ll see you next time.
The VMJ Team.