Why our campaign for Campaign worked out so well...

Campaign is the world's leading business media brand serving the marketing, advertising and media communities. Campaign's recruitment and subscriptions team asked us for help to develop their 'New Breed' marketing – aimed at targeting the emerging 'New Breed' of digital savvy marketing talent.

The Winning Creative

The Brief

Given the 'New Breed' strapline as a starting point, we developed a series of print and online advertising, complimenting Campaign's strong marketing messages with bold typography and images. The advertising appeared in Campaign magazine and on their website. In addition, we designed the printed subscriptions card for the magazine as well as email templates and online animated graphics.

The Winning Creative

We are looking forward to working with Campaign on the second stage of this project later on this year.

Check out more visuals on our website.