Vivek Bhaskaran, CEO QuestionPro Inspired New Perspectives at the XDay2024 Event

Vivek Bhaskaran , CEO of QuestionPro , kicked off an incredible XDay2024 event by sharing the anticipated value of AI, helping deliver broader benefits. The near-term areas of transformation included:

• Unprecedented Efficiency
• Unexpected Insights
• Seamless Integration

As I listened, I couldn’t help but get excited to see this opening up new pathways for success, addressing some of the challenges I face in my own corporate career.

• Turn Blind Spots into Gold Mines - So often, my stakeholders preferred using customer data to validate an existing belief or idea. It wasn’t until the blind spot became a behemoth problem that attention could be diverted. By that time, an unnecessary amount of money, customer sentiment, and productivity had been lost. Imagine internal systems (People/Process/Tech/Culture) that solve for the “Do More With Less” approach and maximize the value brought forward by each of these groups! AI could remove the caustic scarcity mindset of victimhood and shift brands into a place of abundance. An abundance of money, time, people, capability, and passion to create people experiences that are so good, no one wants to leave and churn because the positive feelings are too satisfying.
• From Data Hoarders to Storytellers - I think about how the silos within an organization will finally break down. Often, data owners sit in a power position as they hold the quantitative knowledge that informs most business decisions. This fed a culture of hoarding data and incentivized groups to work independently. Whoever owns the “knowledge” is King. With AI, I can imagine new valuable people attributes emerging akin to self-help gurus. They instill self/department/culture awareness into the organization. They are master storytellers, integrating feeling into decisions, more effectively combining the balance of qualitative and quantitative insights. The new systems inspire desire, empathy, and commitment to win for themselves, their customers, partners, and team members. These feeling factors guide the organization’s actions while instilling data-backed confidence in the outcomes. When you feel like a valued, trusted, and supported member of a team, you will do everything to nurture the source within yourself and within your environment. Just imagine the possibilities when your teams are free to spend energy creating the best company possible rather than trying to just keep their head above water.

Vivek’s keynote was full of possibilities, inspiring me about the future and activating a lot of creative thinking around how I can improve my own actions to better align with the experiences that I desire. I am excited to explore all these new creative thoughts to see where they lead.

Finally, I want to talk about the XDay2024 conference itself. I applaud Vivek and his team for an amazing conference. The moment you walked in, you felt seen. The curated experience was welcoming, relaxed, energized, and informative. The QuestionPro team embraced their role to connect with each person, building direct relationships and enabling new connections. I loved the intimacy of the event. Every executive was accessible for rich conversation. They also filled the stage with dynamic, brilliant thought leaders offering new perspectives and fresh ideas. I didn’t hear the same old topics; rather, I heard new stories and perspectives that nudged me to think differently, bigger, and more creatively about the possibilities.

This was my first QuestionPro event, and I truly look forward to the next one.

I will be posting more about my takeaways and ponderings as I have 25 pages of notes from the amazing speakers.

My creative brain is still spinning, motivating me to follow the many threads I am curious about.

Thanks again to the QuestionPro Team for setting such a high bar!