VIVA FOR MAGENTA!

In a world that can often feel grey and dull, it’s refreshing to see a pop of colour that reminds us to seize the day. This is exactly what Pantone’s Color of The Year, Viva Magenta 18-1750, does. This vibrant hue is rooted in nature and expressive of a new signal of strength. It’s the perfect colour to add some life to your wardrobe this year.

The global colour authority reveals its Color of the Year every December, and its 2023 choice, is a vibrant relative of the red family. This flirtatious hue embodies all the playfulness of red without being too in-your-face. It’s perfect for adding a pop of colour to any outfit or space.

The choice of colour from the Pantone Color Institute’s latest report is designed to reflect the latest trends across all sectors. It also serves as a mood ring, with shades chosen to capture the zeitgeist and people’s feelings about where we’re at in society.

Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye derived from small insects called cochineals.

“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” Eiseman said in a press statement.?“Rooted in the primordial, Viva Magenta reconnects us to original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength.”

Viva Magenta is a colour that has been around for centuries and is symbolic of a time when production was done by hand and dyes were made naturally. The hue is also associated with royalty and power, which makes it perfect for use in fashion.

Pantone has also explored the dynamic between Artificial Intelligence and human creativity to create “The Magentaverse.”

Pantone’s colour experts are always on the hunt for the perfect shades. After combing through lots of references from these sources, they settle on their favourite colours. These colours are then interpreted by the world’s top designers. The result is a collaboration that combines contemporary trends with future predictions to deliver an awesome finished product.

Magenta can be a tricky colour to work with, but when used correctly it can make a powerful statement, as we have seen with the shocking pink trend this year.

When shopping for magenta-coloured clothing or accessories, keep in mind that the shade you choose will have a big impact on the overall look. You can also go for a more subtle look by pairing magenta with other colours in the same family, such as pink or violet.

As we head to a new year, we can definitely expect to see designers, whether in fashion, beauty, tech or interiors, dabble with the colour.