Businesses Vitamin M aka Marketing!

Stuck with Marketing and Branding Chaos?

What exactly is Marketing?

Do I need marketing?

Can I just outsource it to an agency?

Is marketing overrated?

We all get these basic questions but fail to dig in more to understand it. Here I have invested my time and effort in collecting all sorts of information possible to know more about the branding, marketing, and sales prospects in detail and how they all play roles in the industry and why I call Marketing as Vitamin M that is essential for Businesses.

In this article, I am going to tell you more about the importance, usage, effectiveness, and Do’s and Don’ts of Marketing and Branding as well as the Traditional and Modern way of marketing, How to use marketing more effectively, and financial plans. This complete pack of selective information is for all those seeking to upgrade their skills, passionate about marketing, entrepreneur, working professional, Businessman, Marketing, and Salespersons.

First thing first, Let’s understand the Fundamentals of Marketing.

Product, Price, Promotion, and Place are the main fundamentals.

Product is what one has to offer.

Price is not just the cost of the product but its value to the customer.

Promotion is what helps to grab the attention of people to the product.

and Place, Right product needs to be placed at the right place for people to buy.

Traditional Marketing and New Aged Marketing

Traditionally marketing was done through using TV advertising, Radio, Newspapers, magazines, and using sales and telecallers for reaching the mass audience. This method was time-consuming and requires huge money with less accountability. Today as digitalization has entered human life and with technological advancements, it has impacted the marketing and branding segments in such a way that it has given birth to digital marketing. This new borne child has a higher reach with greater accuracy and accountability which helps to optimize the marketing strategy and has changed branding prospects.

Even though the way of marketing has changed, the fundamentals still have their roots in the modern way of marketing. This drives towards the requirement of a sales and marketing funnel. A funnel that is measurable, optimized, and yields results.

CATT funnel.

C-Content,

A- Attention,

T- Trust,

T- Transaction.

To deliver the funnel successfully one has to first finalize his/her interest i.e. Niche.

Niche selection should be performed by keeping in mind the passion for the topic, Market requirement, and Talent.

Content that is original, authentic, and has a long life helps to grab a good position on the internet. This content is published to grab Attention. To attract the eyes one needs to give out free trials, Videos, and few e-books, etc. things to the audience to have them hooked to your content.

Once, the audience is hooked with our content it is time to develop trust amongst them. Which is possible with the authenticity of the product, and services. If our free content, giveaways are liked and trusted by the people, it is time to put our final product in front of them to transact.

In other words, we can say that when our content is viewed and showed interest by the people, They become our Suspect.

When we manage to gain their attention enough that they follow our pages and our work they turn into Prospect.

With the help of free giveaways, we should keep them Engage.

And finally, put a proposal to buy our product or service so that it becomes our final Transection.

Marketing and Branding are dependent on many aspects and tools, like, Social media, Search Engines, Websites, Sales People, CRM, Etc.

Integrated Digital Marketing

To use all of these effectively, One has to adopt Integrated Digital Marketing. Integrated Digital marketing is a collaborative way of managing all the social media platforms as well as search engines, websites, etc in such a way that they complement each other. Developing a nexus of all to pull the suspects into the Chakravhyuh, i.e. grabbing attention in many ways and leading them to our main product. Content is the center of Integrated Digital Marketing. One has to attract the audience towards it from Instagram, Facebook ads, Google Ads, SEO, Email Marketing, Etc. in such a way that it works like a block hole on each internet platform that pulls the eyes and leads them to our product effectively.

When we talk about a salesperson or company representative we must expect good communication skills from them. It’s not about language but it is about the passion for convincing people to believe what you feel is true! An entrepreneur must be a salesperson first then he can be anything he wants. To attract investments, Make clients, and create a workforce that is vibrant and passionate about the same goals requires good communication skills which mainly involves convincing power, and influencing personality.

When we do all of this, one must have one thing clear that what is our goal? What exactly I want to gain from it? If the plan is to make money then have a clear calculated way for it.

Financial literacy

If I tell you I have a scheme that doubles your money in 140 Days? Would you believe me? Or it sounds like 25Din mai Paisa Double?

I have done this, And yes it is possible. Only with 0.5% growth daily!

I follow this in my stock market trading. With compound effect, we can easily Double our money in 140Days just by growing 0.5% daily. Now seems possible?

Indian Money Market

Our country India is a nation of nations, We have diverse cultures, 1000+ languages, and wide gaps between monthly incomes. Only 10% of the Indian population holds 77% of the wealth. India is divided into three major classes, Rich(10%), Middle(50%), and Poor(40%). The reason I am telling you this is because one has to finalize his products or services customers category and Price band which the targeted category would be able to afford. The easiest way is to 1st Target the rich and Elite Category and earns more revenue for the company and target the middle-class section to grow wide in the country. Now once this is done One can provide cheap and reliable services to poor categories without affecting the companies growth and supporting many families by providing them job opportunities.

Personal Branding

With the effective utilization of sale and marketing funnels and all the internet platforms for the Branding of a company, One has to develop Self Brand as well. Personal Branding is not a newly evolved concept but it was used by many Rulers, Businessmen, and Politicians in the past as well. In India, many MSMEs still works on the name of the business owner and his/her relations with the people. This is exactly similar to Elon Musk starting a new company with a different name. People gonna trust his company in the same way they trusted on TESLA because it is Elon Musk that is Brand along with Tesla. Personal Branding has a so trustworthy impact on customers that it leads to developing a concept of Mass Trust When the masses show trust in one person. Mass Trust not only helps in monetary aspects but also helps to have a socio-economical impact on the nation’s economy.

Then what are you thinking? Still, waiting for the right moment to come? Start early for your dream project and work with marketing and branding as the wings for your success. It's not possible to forecast all the problems you will be facing being an entrepreneur but you won't learn swimming without entering the water. so, it is necessary to start working rather than daydreaming.

Because what I believe is “What we know is a Drop, What we don’t know is an Ocean.”