The vital role of Global Engaged Partners for driving innovation

By Ana-Claire Bernardes , Content Evangelist, IABM

Global Engaged Partners (GEPs), IABM community of leaders working at organizations that buy MediaTech, are at the core of the MediaTech innovation conversation, continuously pushing boundaries and shaping the future of our industry. Their contributions aren’t just valuable—they are essential to the dynamic progress we’re witnessing across the sector.?

The IABM’s Global Engaged Partner program brings together leading technology decision makers from world leading media organizations. A standout moment recently was during the IABM’s IBC Opening Session for the conference, where Carlos Octavio Queiroz from Globo and Renard Jenkins from I2A2 Technologies, Studios & Labs were invited to share their perspectives on navigating the new media landscape as part of the highly anticipated “State of the Industry” briefing. The room was packed with an engaged and enthusiastic audience—a true testament to the depth of expertise and insight our GEPs bring to the table.??

As Renard Jenkins emphasized during the session, “Inclusive innovation is the way we operate; it's a process we've designed, built for both the scientific method and a human-centered approach. These elements are crucial when integrating artificial intelligence, especially generative AI. If you introduce it with fear, you may encounter resistance. However, by educating people alongside the innovation process, they will adapt to the changes.”?

Carlos Octavio Queiroz also highlighted the importance of collaboration in innovation: “AI in the creative process has huge potential to enhance and produce better content for consumers. To avoid silos, it’s essential to have a multidisciplinary team and participation across the company.”?

These insights from our Global Engaged Partners reflect not only the challenges we face but also the immense potential of working collaboratively to drive innovation in MediaTech. Their leadership continues to set the course for a transformative future.?

Beyond events like IBC, our GEPs have been involved in a wide range of initiatives. One notable example is their participation in the prestigious BAM Award judging panel. The IABM BaM Awards? recognize outstanding technological innovations that deliver real business and creative benefits. As the only truly independent technology awards in the industry, the BaMs? are widely regarded as the gold standard for honoring excellence in Broadcast and MediaTech innovation. In this context, the GEPs serve on the distinguished panel of independent judges that evaluates these groundbreaking technologies, ensuring the awards celebrate innovations that genuinely benefit the industry.?

GEPs have also been making invaluable contributions to our research projects, including the recent ESG: Tangible Sustainability in MediaTech Megatrend report and the TechTracker? report, covering IP, Cloud, AI, Immersive and Blockchain. These partners are helping us stay ahead of industry trends and challenges, transforming their insights into actionable knowledge that shapes the content of our reports.?

But the journey doesn’t stop here. We have an exciting lineup of activities planned for the rest of the year, including expert interviews, content production, and industry events—all designed to keep the conversation alive and the innovation thriving. Stay tuned, as there is much more to come.?

What makes the GEP program truly special is the spirit of collaboration it encourages. The passion and eagerness of our industry experts to contribute for the greater good of MediaTech sets the program apart. The program’s pillars—Connect, Consumer, and Contribute—aren’t just guiding principles; they embody a dynamic exchange of knowledge, ideas, and solutions that directly address the industry’s most pressing challenges.?

Together, we’re not just responding to change—we’re leading it.?

#IABM #GlobalEngagedPartners #MediaTech #Innovation #Collaboration #Leadership?