A vital message for Suppliers

This message is especially applicable to those, like ourselves, who largely provide a once of service. 

In other words, our product offering does not require a repeat weekly or even monthly one.

Our business is both largely a once off offering.

And Customers have short memories ~ we get forgotten!

It is vital, therefore, for us both to make a simple outreach to keep contact on a regular ~ eg: monthly basis ~ with past Customers.

The ideal opportunity right now is to just say, “a quick check up to make sure you chaps are ok & business has not been too badly disrupted by this covid-menace”.

Customers will be touched that you remember & are thinking of them.

 Pertinent points ~

1. This message must be “personal” & come from a senior person within the business ~ or will be lost on the Client

2. a mail will make a far greater impression than a phone call

3. NEVER ask for business within the outreach mail ~ it will simply cheapen & lose the “special” feeling that Customer will gain from your outreach.

4. BUT, a great idea is to advertise a current “deal” within your signature ~ not intrusive & simply a signature ~ it will be noted & most likely responded to ??

 And frankly, I have failed to do this vitally important follow up.

After cursing my own oversight, we have started sending out such personal messages to our Customers ~ my target is to send just 5 to 10 per day.

It is a “pain” but will become a habit & must be done to revive accounts & to even gain referrals from past Customers.

 Why?

They will feel special & loved!

Happy selling!