Visualsoft’s Head of Creative Media, Carli McNaught, joins Immy Ewbank, Digital Strategist in Part 5 of our Channel Spotlight series.
Join us for part 5 of this exclusive series to hear about what’s exciting in our channels' digital landscape, insider insights, and game changers to get your brand on the front foot.
Immy Ewbank: What have you learned or applied recently that you’re now seeing great value from?
Carli McNaught: Increase in collaboration with our Creative Content team - use of videos on Amazon
How important Creative First Campaign’s (CFC) are within online marketing.?
Creating assets for all marketing channels is essential for a successful campaign. This can be for a huge scale launch for a fashion collection or a smaller product monthly launch. We have been able to gather stats and data from CFC and are able to show the benefit of having creative at the centre of any campaign.
With this great success we are able to show the results to potential clients who want to invest in CFC with our award winning creative team. Not only have we seen growth in the utilisation of our creative team but also able to raise brand awareness, engagement and an increase in new customers as well as repeat custom.
With this great success we are able to show the results to potential clients who want to invest in CFC with our award winning creative team. Not only have we seen growth in the utilisation of our creative team but also able to raise brand awareness, engagement and an increase in new customers as well as repeat custom.
IE: Can you share some VS Insider Info for this quarter in your channel?
CM: Using a Creative First Campaign Strategy we are able to plan far in advance to make sure that our clients are reaching their potential.
Applying a strategy alongside visual creatives gives us the chance to gather data and statistics analysing patterns that we can use when forecasting for future campaigns.
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Working closely with our clients is key in the final outcome of the campaign. We allocate a designated designer per client from our team to make sure that we have the perfect design fit for each client project. Client experience is at the forefront in all we do as we? offer a range of support within the whole process from start to finish touching base over the project.
IE: What do you think will be a game changer for clients in 2023?
CM: Creative strategies that incorporate?videography & animation over all marketing assets is super important.??
As marketing evolves and best practices for every marketing channel change and update daily, we like to be at the forefront on what creative assets are currently being used and what is being tested in the design landscape. As we are partnered with Google, Meta & Pinterest we have insight into updates before they are rolled out giving us invaluable insight.
Video used on websites, within search, social ad and pMax are only some of the creative we design in house that are launched for clients' creative first campaigns.
Raising brand awareness for brands in 2023 is key to their success. We have seen an increase of clients who we work with to showcase them and what they have to offer. How a product is made, to clicking the button and purchasing, to landing in a customers home is most certainly where we have seen more interest especially in higher priced items. Customers are more aware of where a product is made and feel part of that process when they are able to see this. This gross customer loyalty and helps our clients stand out from the competition.
Key takeaways for your brand in Creative:
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