Merchandising is more than just planning store layout design. It is a sales tool in the retail business to display items in an enticing way to satisfy the needs of shoppers as much as possible to ensure strong sales. As a retailer, you cannot approach the same rule of merchandising for all the stores. The display in each retail business is different. For example, you cannot place pharmaceutical items like the way you place groceries. During such situations, implementing planogram software in your retail chain can help you organize merchandising effectively. Planograms are visual merchandising tools, which help you from the initial product planning stage to the execution stage of placing them on store shelves. In this article, we will go through these four retail chains to improve store performance:?
- Grocery retail:?In grocery stores, the first thing you need to follow is strict commodity neighborhood rules. It includes, for instance placing beer or any other beverage items in the baby food section. If you do so, it will create a negative impact on your store sales, since your shoppers will think that it is not an appropriate way to put beer with baby foods. The best-selling category items must be displayed at eye level, which is at the level of 1.2 - 1.7 m to improve your store's performance. Another rule that applies to grocery store merchandising is placing bulky items like large bags of flour on the top sections. This could cause difficulties for shoppers to reach items because of their weight. Therefore, small-sized items should be placed on the top shelves instead of large and bulky items. This is important for the overall performance of your grocery store to boost its sales.?
- Health & beauty store display: Nowadays, most shoppers spend their quality time buying health and beauty products. Display of test samples can make shelves disorganized because, long periods of testing can result in creating a negative impression on shoppers. Retailers can implement a neutral design by displaying light and pale colors for the store layout design. Also, a clear division of items into categories can make the purchase of shoppers easier. That is, body creams should be on one shelving rack, hair care essentials on another, and shaving products on the third. For cosmetics, you can also consider placing complementary items together like shampoo, conditioner, body wash, or rise to increase impulse purchases.?
- Pharmaceutical stores: The list of pharmaceutical products is expanding day by day. Now there are not only medicines but also hair care products, skin care products, dietary supplements, and pet food. Displaying items like mouthwash, lip care products, and hand creams at the checkout counters can increase the chances of impulse buying. Retailers can create color blocking with the help of visual merchandising to make your store more enticing and aesthetically pleasing.?
- Pet store merchandising: Many pet stores have a limited range of products. If you have large shelves with four to five items per shelf, consider filling the extra space with decorations to enhance the aesthetic of your space. Placing products according to the life cycle of a pet can make shopping easier for shoppers. For example, the life cycle of dogs is a puppy, teenager, adult and senior. You can sell products based on this life cycle to improve store sales. Cross-merchandise your store shelves by displaying small toys next to the dog food shelves.?
Nexgen POG is a powerful cloud-based visual merchandising tool. It is designed for quick and easy retail store planogramming. With Nexgen POG, planograms can be created for maximizing in-store sales with the right store layout plan, report analysis, compliance management and shelf signage features. It is a multi-device compatible software that helps retailers to create, share and edit planograms easily. It is designed for proper retail shelf planning and placement of products.??
