Visual Merchandising: 3 Strategies Used by Brands to Position Their Products at Eye Level

In-store product placement is an important part of being successful in the retail industry. With all the distinct brands out there, competition for attention is fierce, especially when many of the latest brands are trying to compete with established ones. Your store’s product displays, or layout strategies, can influence shopper's decisions on whether to purchase products from the store.??

How Do Planograms Help Brands Stand Out??

While one-third of in-store purchases are pre-planned, product placement is essential to encourage shoppers to make purchases. Customers make a shopping list before they go to the store with the items they need to purchase. However, the real world does not work in this manner. For example, according to reports, 70% of shoppers start looking at the shelf at eye level, work from left to right, and make buying decisions in less than two minutes.??

However, the ideal location of a product can only be determined using the right shelf placement strategy such as planograms, which are visual representations of how products should be displayed on store shelves to optimize sales and enhance the customer’s shopping experience. Planogram assists retailers in positioning products at eye level to increase their visibility and make them more appealing to shoppers. Since the criteria for planogram creation have grown, many retailers now rely on professionals who provide planogram services, such as visual merchandisers, who specialize in various aspects of creating an enticing retail experience for shoppers. They identify the performance contribution of each store space and provide actionable insights with recommendations for change. Following are the three strategies brands use to position their products at eye level using planograms:?

1. Refreshed product placement strategy builds brand growth: Store layout and product displays can influence both the in-store experience and shopping behavior of customers visiting the store. Proper allocation of items on shelves can lead to higher customer satisfaction and boost sales. Retailers must consider certain factors when deciding the ideal position within the store for their merchandise. For example, placing items in the center of shelves is more likely to be noticed, and this position can increase sales. Brands use planograms to prioritize product placement, ensuring their most popular and profitable items are displayed at eye level. This strategy helps increase visibility and accessibility for customers, making it easier for them to find the product they want and increasing the likelihood of a purchase.?
2. Set your brand apart with unique product displays: The in-store display is an effective way to encourage customers to make purchases. This will help you highlight your brand among competitors and increase the chance of people remembering your brand. For example, if you are the owner of a clothing brand, you can create a memorable and creative in-store display to launch a new line of clothing. In displays, accessories that match your clothing can be placed to appeal to customers. Complementary products can be grouped together to increase impulse buying. For example, a brand may position its pasta sauces next to its pasta products to increase chances of sale.
3. Tailoring placement to customer demographics:?Brands also use planograms to tailor product placements to specific customer demographics. For example, if a brand's target audience is primarily seniors, it may position its products at eye level for customers who may have difficulty reaching products placed higher or lower on shelves. Alternatively, if a brand's target audience is primarily young parents looking for baby food, placing the product range by age group is a convenient way for the customer to avoid confusion in choosing the right food for their baby. By tailoring placement according to customer demographics, brands can optimize sales and enhance the overall customer shopping experience.??

Overview of Nexgen Planogram Services?

Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that these are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better, and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.?

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