A Visual Guide to Optimizing Your LinkedIn Profile For Social Selling

A Visual Guide to Optimizing Your LinkedIn Profile For Social Selling

Mark Roberge Mark Roberge

Mark Roberge

Co-Founder @ Stage 2 Capital, Prof @HarvardHBS; Founding CRO @HubSpot; Author of Best Seller "The Sales Acceleration Formula"

发布日期: 2015年4月28日
+ 关注

Note: This post originally appeared on the HubSpot Sales blog.

Social selling is part activity, and part reputation. If you're writing insightful comments on your prospects' blogs, responding to their tweets, and liking their shared content, you're got the activity bit down. But if your LinkedIn profile is three jobs behind and features a picture of you from 30 years ago, you can't really call yourself a social seller. 

If you'd like to start social selling in earnest, you should begin by revamping your LinkedIn profile. Just as you're researching potential buyers on LinkedIn to learn more about them, they're looking at your profile to judge if they'd like to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile. 

Below is an infographic that breaks down the ideal social selling LinkedIn profile, section by section. And if you'd like a professional to do the heavy lifting for you, the HubSpot Sales blog is giving away 50 free LinkedIn profile makeovers this month. Click to enter -- there's only three days left, so don't wait.

Click the image for the full infographic:

Vaughn Gooding

Enterprise Sales | Repeat President's Club Winner | 2x LinkedIn Sales Records

7 年

FYI Danny Steele

赞
回复
Sanoj Thomas

Thinker

9 年

Thanks,Great one.!!

赞
回复
Aleks Zed

Founder of Hashtek Extraction Equipment

9 年

good stuff Mark, this is a very informative post.

赞
回复
查看更多评论

要查看或添加评论，请登录

Mark Roberge的更多文章

  • 14 Take Aways from Our Annual HBS Trip to Silicon Valley
    2023年2月14日

    14 Take Aways from Our Annual HBS Trip to Silicon Valley

    Last month, I took 40 MBAs from Harvard Business School out west for my course "Decoding Growth in Silicon Valley" with…

    21 条评论
  • Social Selling Today Is More Hype Than Reality: Here’s Why
    2015年10月13日

    Social Selling Today Is More Hype Than Reality: Here’s Why

    Social selling. If you’re in sales, you’ve seen the phrase written in blog posts, heard it tossed around at networking…

    67 条评论
  • 7 Quick Quotes That Make Economics Interesting Again
    2014年9月2日

    7 Quick Quotes That Make Economics Interesting Again

    Economics is often regarded as the study of dry, uninteresting financial trends. But then the book "Freakonomics" was…

    2 条评论
  • Your Chance To Hear Malcolm Gladwell Speak
    2014年8月26日

    Your Chance To Hear Malcolm Gladwell Speak

    In just a few short weeks, bestselling author and journalist Malcolm Gladwell will be speaking at INBOUND 2014…

    1 条评论
  • Is Mass Email Marketing Dead?
    2014年8月17日

    Is Mass Email Marketing Dead?

    There's a few different types of mass emailing: Mass emailing people who have opted in to get your newsletters / offers…

    4 条评论
  • BDR Managers: Here's A New Way To Get Promoted
    2014年7月31日

    BDR Managers: Here's A New Way To Get Promoted

    The following post was written by Robyn Lightner of HubSpot. For more sales content, check out the Signals blog.

    1 条评论
  • Help! My Sales Team Thinks Our Inbound Leads Suck
    2014年7月30日

    Help! My Sales Team Thinks Our Inbound Leads Suck

    I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve…

    7 条评论
  • 15 Must-Read Quotes From 3 Top Sales Books
    2014年7月29日

    15 Must-Read Quotes From 3 Top Sales Books

    As a sales rep, your entire day flies by emailing prospects, working deals, and researching opportunities. As a manger,…

    13 条评论
  • How To Avoid Sending "Just Checking-In" Follow Up Emails
    2014年7月23日

    How To Avoid Sending "Just Checking-In" Follow Up Emails

    The following post was originally written by John Sherer on the Signals Blog. -- We've all done it.

    12 条评论
  • How We Promote Sales Reps To Managers
    2014年7月21日

    How We Promote Sales Reps To Managers

    In 2008, the HubSpot sales team had grown large enough that I needed to hire my first sales manager. Was it best to…

    11 条评论

社区洞察

其他会员也浏览了