Visual Design Trends for UI: Analyze current trends in UI design and their potential impact on user experience

The UI design is changing its visual landscape all the time. New trends come to light, each offering a better user experience and mind-blowing interfaces. In this newsletter, we explore several innovative design trends that will be shaping UI in 2024 and how they could impact the user experience.

Top Visual Design Trends to Keep An Eye On

Immersive scrolling: Scroll your way through content beyond traditional static pages Scrolling animation and effect with interactive way can enhance user experience of your website.

Vibrancy: Bold color choices are coming back into play, from bright palettes to fade-in gradients (with a touch of degrading depth).

3D and Animations : Sometimes the use of 3D elements with tasteful animations can help direct users within an interface that might look complex.

Augmented reality (AR) and virtual reality (VR): AR/ VR tech take normal user interaction to the next level. Our interfaces are further likely to include AR/VR elements in the days to come.

Dark Mode & Accessibility: Dark mode is finally here to stay Accessibility still needs to be considered as well, so high-contrast themes and carefully chosen color schemes are essential when choosing text on the software page.

Impact on User Experience

When used wisely these trends can improve user experience:

Enhanced Engagement: Having attractive graphics and possibilities to involve users provides better adaptation for engaging.

Increased Clarity & Usefulness: Thoughtful implementation of color, motion, and 3D helps to establish hierarchy and lead users through the interface.

This unique visual style and brand personality will enhance the user experience, by helping to set your business apart visually from its competition; improving it's over all Brand Identity.

And remember, trends are just a guideline not gospel!

The secret is to follow trends that will be worthwhile to your project and target audience.

Opt for Simplicity: We see a lot of bright and extravagant visuals - but make sure to put usability first. Make certain that your designs are clean, obvious and aim to please the needs of every type user.

Test & Refine - While choosing a trend is one thing but gauging its effectiveness in your UI design edge cases calls for putting it to test with real users. Test and Improve to Create a Good User Experience

What is your favourite visual design trend? Let us know in the comments...