#Visual Content
Suppose you are being asked to present the following situation; right now Sam works hard but her efforts will bear fruit one day.
You can either use the traditional storytelling technique - you can describe how hard Sam works on a daily basis and how she tries to fulfill all her tasks both professionally and personally. You may add how Sam has been dreaming about her business and finally has a chance to make her dream come true.
Or choose to visualize the relevant idiom -
I assume most of you did not read the first option of storytelling too diligently. This assumption is based on the fact all of us tend to scan information instead of actually read it. We all want the relevant information as quick and as summarized as possible. The more original and witty - the better. In other words, “cut to the chase”.
If once, not so long ago, content was related to the ability to tell an interesting and original story, nowadays the same information must be translated to a precise short message preferably visualized which will cause you to lead to action (buy, eat, drink, lose weight, exercise more, etc.).
This phenomenon is very important when it comes to selling – no matter if you sell a tomato or insurance. The media means is less important than what exactly should be published.
In my opinion, the following should be considered before releasing the requested content:
- Think about a solution you want to offer your clients
- Analyze the audience – make sure you know exactly who is supposed to view your visual content
- Think about an original phrase and how it can be visualized
- Make sure the visualized phrase serves the goal of your publication (landing pages, newsletters, TV commercial, etc.)
- Combine the visualized chosen phrase with the company’s strategy
Have you tried using visual content in your business?
Please share your thoughts in the comments section below