Visual Content - Videos

Visual Content - Videos

Yael Nuss Yael Nuss

Yael Nuss

SW Validation || PMO || Technical writer

发布日期: 2016年10月31日
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Videos are one of the fastest-growing forms regarding visual content.It does not matter which means you use to publish your video, as long as it is short and precise

On one hand, by 2017, 69% of all consumer internet traffic will come from videos (according to https://www.theguardian.com/small-business-network/2014/jan/14/video-content-marketing-media-online), but on the other hand, those videos can be published on digital billboards as well.  In both cases, the videos have to be smart and witty, but the most important factor is – the time they last. The shorter – the better. In other words, at the drop of a hat.

  • Apotek Campaign - Make your hair come alive

Apotek, a pharmacy brand, outfitted subway platform ads in Stockholm with ultra-sonic sensors that discerned when a train was coming. The ad featured a model with a lush mane, and when the train came, her hair flapped in the wind and she struggled to keep it in place.

https://www.youtube.com/watch?v=1JnMZd0-Sp4

The result is outstanding! Wonderful message in nearly 16 seconds! 

  • British Airways Campaign – Flight to Barcelona

https://www.youtube.com/watch?v=GtJx_pZjvzc

The message is crystal clear all in 26 seconds! Of course choosing the young kid is a bonus!

  • Bud Light Campaign

Funny events happen when a friend dog sits smart dogs with Bud Lite in a large refrigerator

https://www.youtube.com/watch?v=H_Xbrl0Ny1k

           All in 30 seconds :)


The videos above demonstrate that in half a minute an accurate idea can be presented successfully!





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