#Visual Content - OTC Products
OTC (Over The Counter) drugs are medications sold directly to a customer without a prescription.
This post deals with OTC products I’m quite sure you’re familiar with. All the examples below demonstrate how a picture is worth a thousand words.
- Imodium’s Campaign
When it comes to diarrhea relief – Imodium’s visual succeeds to deliver the message but thus remain “clean”
- Bengay’s Campaign
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Bengay manage to visualize precisely the difference between chronic and acute pain…
- Nexcare 3M’s Campaign
An excellent visual showing how Nexcare 3M adhesive bandages definitely do the job with this cracking wall!
All billboards mentioned in this post demonstrate a mixture of product specific benefits and lots of creativity. This mixture leads such fruitful results!
As to visual content, OTC medications are exactly as B2C products - both need to put the customer at the center. Such billboards are wonderful examples of showing this direction.
