Visual Content: The new King

What is visual marketing?

Visual marketing is the use of visual content (like illustrations, images, infographics, maps, icons, graphics tables, or videos) to accentuate the written content. Combined with killer content, visuals make it easier for readers to understand, grasp, and retain the content.

Remember the last time when you read a 15 min blog completely as compared to a long infographic.

Why visual marketing?

Visual storytelling engages the human brain. 90% of the information processed by the brain is in the visual form. Other than that, the human brain processes and retains visual content faster than other type of content.

How fast?

• The human brain processes an image in 13 milliseconds
• Images are processed 60,000 times faster than text

The amount of visual content produced every second is crazy.

•  Tweets with images get 150% more retweets, 89% more top favourites, and 18% more engagement.
• Adding an image URL to your tweets can increase retweets by 35%
•  More than 95 million photos are shared daily on Instagram.
• Photos on Facebook have an interaction rate of 87%, compared to 4% or less for text or link content
• 100 million hours is the daily playtime of the Facebook videos – 85% of them with the sound off.
• 6 billion video ads are watched online each year

And much more…

I think we understand the gravity of the situation here.

And how would this help in marketing?

As a marketer, one of the main tasks is to eliminate the pain points during the purchasing decision journey. Before making a purchase, buyers tend to consume content to make informed decisions.

• 70% of B2B buyers and researchers watch a video during their purchase process.
• Four times as many consumers would rather watch a video about a product than read about it.
• Nearly 75% of U.S. internet users regularly or always search for visual content prior to making a purchase; only 3% never do.
• Having multiple visual contents on the landing page also improves the conversions by 13%.

I really found the infographics shown below informative. Have a look!