A Basic Visual Content Marketing Guide for Beginners & Businesses

The year 2015, saw visual content marketing tools get more aesthetic and quality information driven. From big brands to SME's, businesses have incorporated  visual content at the heart of online marketing strategies have with the influx of visual content across leading social media and online platforms. Often termed as ‘the visual revolution’, popular reports have established that visual content improves views, clickthroughs, shares and overall engagement. At Whyte Company, Qatar our clients often ask us about the different types of visual content they can incorporate in their online marketing strategy. So, here's a low-down on some of the most effective visual marketing tools, we think are in vogue and offer stunning creative solutions for.  

Motion Graphics: Well... simply put motion graphics breathe life into your data through an effective mix of visual effects, 2-D and 3-D elements, animated typography, stop-motion animation, dynamics, digital video, among other components. Learn more about how motion graphics are an essential video marketing tool. Designed by our talented inhouse motion designer, check out Whyte Company's Corporate Video...the motion graphics style. 

Images: When used strategically on sites like Instagram, Facebook  images are certainly more attention-grabbing than wordy content or plain old links. They evoke emotional reactions in viewers, are more likely to be shared with a high engagement rate and can convey a lot of information quickly, creatively and more efficiently than text.  Images for online marketing include the product shot, the behind the scene shot, the team shot, the action shot, etc.

Action shot: This collage of a creative sculpting session by our multi-talented 3D visualizer got our teams creativity noticed on social media.   

Inforgraphics: Infographics have been around for quite some years as an integral part of visual content marketing.  Infographics help in easy visual graphical representations of data or information, which may be complex and very crucial to a business. Infographics may include bar graphs, pie charts, histograms, Gantt charts and few more types and forms. The key to a good infographic lies in the quality of data or info and a really good narrative besides of course appealing graphic design.

Inspiring Quote Cards: Quote cards depict  your company's values, beliefs and the overall work ecosystem to your  audience.  Here's one of our own inspirational quote cards which reflects our brand's palette, style and aesthetic 

Engaging Videos: A short, well-edited video which aptly captures your product's, services  or team's features  or hidden talents invokes audience interest.  They are great to share on popular sites like Instagram, Youtube, Facebook and even Twitter. We put up this video by  Our senior graphic designer  and photography enthusiast recently went on a Photo Walk with his photographer friends in Doha. 

 Calls to Action (CTA): A CTA can influence online visitors to actually take desired action on your website like "subscribe now", "buy now", etc. CTA's use imagery with value-added information to improve audience engagement with your brand 

Memes, informative screenshots, data visualization through PowerPoint and other formats  (which can be easily shared on Slideshare) or even creative comic strips are extremely powerful visual content marketing tools.  

To conclude: Before you embark on the often daunting mission to create visual content for your brand ask yourself the following: Does this visual content actually personify my brand's core essence in some way? Is it clearly and easily understood? And finally, depending on where you are located, how will my audience react to this... If you need direction with visual content marketing you can always reach out to a creative agency specialized in creating these fun appealing tools.