The Visitor to Buyer conversion ratio is abysmal!

Your website visitors don't just stumble upon your site by accident. They are there for a reason. They found your product offering interesting somewhere on the internet, clicked on it, and landed on your website.

However, your website may be like a one-size-fits-all, telling the same story to everyone, regardless of their different requirements.

Now, when this customer or potential customer is all warmed up, excited, and ready to explore a solution to their needs, they find themselves left alone to figure things out on their own. This is the single most common reason why a potential hot lead turns into a cold lead when they land on your website.

To ensure your hot leads stay hot and convert effectively, you need a well trained agent. An agent who can orchestrate the sales on your website.

• Sales Agent: Your website should have a sales agent specifically trained in your business, knowing each and everything about it to engage with anyone visiting your website.
• Conversation Guidance: This agent should also know where to lead the conversation, understanding that the business objective is, for example, to funnel hot leads to book a meeting with the sales team.
• Brand Guidelines: The agent should also know the boundaries of conversation—what to say and what not to say—so that the conversation stays within the brand guidelines and persona.

This is the key to creating the perfect sales agent: an agent who knows what to say, when to say it, and how to say it.

Now that you have figured this out, how can the AI Agent qualify leads? Read here.