The Visionary Brand | The COURAGE | Having the Courage to Achieve Your Destiny
The Visionary Chronicles Podcast
Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision
CHRONICLE | 170
?September 26th, 2024
The Visionary Brand | The COURAGE | Having the Courage to Achieve Your Destiny
Content from Bryan's new Award Winning, Bestselling Book
The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands
-?????? Readers Favorite Award Winner, Best, Non-Fiction, Marketing Genre Business book
-?????? Amazon Bestseller
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“We must build dikes of courage to hold back the flood of fear.” – Martin Luther King, Jr.
CHRONICLE INTRO |
There are business principles and life principles. These are mutually exclusive but work in parallel to define who we are as a person or brand. Finding a way to stay true to both will lead to a more prosperous, kind and giving life, personally and professionally. Not merely making the effort but genuinely caring about what you are doing makes all the difference.
Truly visionary brands live by their principles every day. Their principles provide insight into the daily lives of their teams, communities, and those they touch. Finding a purpose beyond work is a proactive principle of visionary brands—to find a need and fill it, to give back. In fact, living life through the lens of a brand that has an aspirational vision is both rewarding and satisfying. Visionary brands know that in order to attract talent, you must have a purpose beyond product or service.
Having a purpose involves creating a culture within a brand driven by a collective goal to make a difference in the lives of those you touch. How you touch your community and beyond is driven by the foundational character of the brand you support or work for. Working together for a common goal creates an environment driven by interdependence and collective execution, not independence or selfishness. Visionary brands have embraced this interdependent culture as the livelihood of their purpose continues to grow. This type of commitment to collective interdependence breeds an environment of engagement and reliance on each other.
As Stephen Covey put it in his book The 7 Habits of Highly Effective People:
“Human life is interdependent! We can combine our talents and abilities and create something greater together. Interdependent people combine their own efforts with the efforts of others to achieve their greatest success.”
Being able to create, build, and set this foundation and ensuring it is protected is a common lifeline with visionary brands. This is what breathes life into an otherwise stale company, and this sort of selfless, purpose-driven foundation can be realized through the following life principles:?
? FAITH | Belief in the right things will become a reality.
? HOPE | The future will be bright and good will prevail.
? CHARITY | ?Actively help and care for others.
? DILIGENCE | Never give up.
? KINDNESS | Be fair and equitable with others.
? PRUDENCE | Show care and moderation with money.
? TEMPERANCE | Practice moderation in things that are needed, remove things that are not.?
These principles make up the heart and soul of a Visionary brand. We have discussed many characteristics of a visionary brand, but the character of a great brand sustains them during the ups and downs. Having these at the heart of your brand, ingrained into your leaders, will serve a unified purpose for the brand.
Visionary brands understand the role life principles play in defining who they are and what they can achieve. Faith lets us believe that things will work toward success, and even a setback will move us forward, setting the stage for a clear path for others to follow.
“Faith is taking the first step, even when you do not see the entire staircase.”– Martin Luther King, Jr.
?On top of all the other life principles, ensure you have the courage to carry you down the path to success. The courage to be different is something most companies are uncomfortable venturing. However, to be different, you must be different. Visionary brands have this built into their foundation, and this is what makes them unique. The courage to be various also provides a diverse cultural experience and a richly rewarding career for those lucky enough to be entrenched in their world. These brands are winners; they have calculated, conveyed, and implemented a brand ethos across all company levels, which bleeds into their communities. Loyalty, trust, experience, and lifestyle—are all important to everyone, regardless of race or religion.
Having a positive attitude, providing the right tools, and evangelizing your cultural foundation will give you the courage and faith to carry on through the rough waters ahead. There is always a light at the end of the road; make progress, have faith, and always hold true to your foundation, as it will sustain you during these times. Remember, a failure always moves you closer to success . . .
?“Success is not final, failure is not fatal; it is the courage to continue that counts.”– Sir Winston Churchill
?Your Destiny…
Life is too short not to have a plan. Visionary brands and the visionaries themselves recognize this need. That’s your vision—a dream that you, and only you, can turn into a plan.
Visionary brands recognize their challenges, providing clear direction and ensuring everyone understands the path ahead. The road is not easily traversed; many times, you are the trailblazer, surveying rugged terrain, and many times, you will have to change course . . . but never direction. You have a clear direction, and to execute your vision you must always be making progress. Being able to recognize when you are making progress versus lingering in a state of denial is what separates failure from success. There is a direct correlation between frustration and following the status quo, and this is why having a culture of risk and eventual failure is an integral piece of a visionary brand’s foundational core. As with a rip current, you will not always know when you are in danger until it is too late. Do not get blindsided, understand what is ahead, be proactive in setting your path, and keep progressing.
Stay True, Stay Authentic, be Different, and be Great!
Enjoy the Journey!
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Bryan Smeltzer, President
?LiquidMind Inc.
#TheVisionaryChroniclesPodcast
#TheVisionaryBrandBook?
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About |
?Bryan Smeltzer is a bestselling author, business executive, and entrepreneur. He has held executive leadership positions in brand business development, multi-category product development, and global marketing at major brands like Oakley, TaylorMade, Adidas, K-Swiss, Schutt Sports, and other international companies.
Bryan also founded a men's apparel brand and successfully ran it for ten years before selling it to a venture capital firm.
The Visionary Chronicles Podcast
Bryan hosts The Visionary Chronicles podcast, which Feedspot has ranked as the #1 Visionary and one of the Top 50 Marketing Podcasts.
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The Visionary Brand
Bryan is the author of the bestselling book The Visionary Brand,The Success Formula Behind the World's Most Visionary Brands. The book received the prestigious Readers Favorite Award for Best Non-fiction in the Marketing Genre.
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Following the release of his book, Bryan launched The Visionary Brand MasterCourse. Available at TheVisionaryFiles.com, this course features 18 video learning segments, totaling nearly two hours of training to unleash brand leadership potential.
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Bryan is at the helm of LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established mid to large-cap consumer brands. The company empowers businesses to think and act differently, cultivate passionate cultures, and execute strategies relentlessly.
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