Is Vision Pro the New iPhone?
Mary Lorson Vergenes
Content Marketing | Digital Advertising | Lead Generation | Social Media | Blogs | SEO | Email Marketing | Ghostwriting
Whether you love or hate it, Apple is great at innovating and integrating new tech into our lives. And while seeing so many "big" announcements about the latest iPhone updates and improvements has made us a bit jaded, this summer, it looks like Apple has introduced a bona fide game changer: Vision Pro. But how common will this new technology become? Will there be a day when people use headphones instead of iPhones?
What Is It?
At first glance, it's easy to dismiss Vision Pro. At $3,499, it's an awful lot to pay for something that seems to have primarily game-playing functionality (for now). While seemingly similar headsets abound, the Vision Pro headset features something totally new called EyeSight. This feature can integrate real people into your augmented reality (AR) experience. And because real-world integration is optional, Vision Pro projects your eyes onto the outside lenses to allow others around you to determine whether you are looking at them or in immersive mode.
This means that, unlike other headsets, Vision Pro gives the wearer the option of being isolated OR accessing VR while also being aware of the people and physical world around them.
In this photo, you see a man in his office, able to see what's real such as windows and a desk. But he's also looking at expanded screens that only exist in the Vision Pro and using virtual tools, such as a keyboard, to navigate programs. With the headset on, it all makes perfect sense. But if someone were to walk in on him, they'd see a man with a headset typing and swiping in the air.
And, significantly, with EyeSight activated, the Vision Pro user could also see this person enter the room and be able to talk to them and interact seamlessly. This was impossible with previous headsets.
A Digital Version of Your Blinking Eyes
Vision Pro displays your eyes in the lenses when someone is nearby. The effect makes the device appear transparent. That means that people in the real world can determine if the user is look at them or the tree behind them, the same way they would when a person wears old-school glasses. How weird is this effect? We're not sure because, so far, Apple is only showing very dark, moody photos. So we brightened up Apple's PR photos to guess what this effect might look like in a brightly lit room.
Camera and Recording Capabilities
The EyeSight feature triggers a white, fog-like pattern that animates for others to see as the Vision Pro user records, and it flashes when the user takes a picture. Like the shutter sound with the iPhone, this feature is in place to protect the privacy of others.
Vision Pro for Business
As shown below, Apple likes to depict the benefits of Vision Pro in a business setting. This young woman can see and share a screen while she FaceTimes co-workers. However, it's not so clear what these co-workers see. We guess that they are looking at a woman with a headset. So it may not be a comfortable option for every business-minded person yet. (But we all got used to Zoom meetings, so anything is possible.)
Two Drawbacks
Assuming you're okay with a projection of your eyes, there's still another major flaw to contend with: these headsets come with a two-hour battery life. Anyone who remembers the early iPhones may also recall how quickly they ran out of juice and what an issue that was. Unless Vision Pro headpieces are plugged in, adoption scenarios are pretty limited. (But we suspect that Apple is already working on extending battery life.)
And for those people with hair, there are some serious style issues to consider. Will we all be wearing tight ponytails in the VisionPro future?
So, Why Should You Care About the Vision Pro?
Now that Apple has made it possible to wear a headset and walk around, you will start seeing it in the real world in 2024. While the short battery life will initially limit this kind of casual use, Apple is pretty good at making improvements quickly. We predict that, in a few years, these headsets will be a popular accessory for a lot of tech-savvy businesspeople.
Once that battery issue is fixed, here are some super easy, real-life applications we see becoming more common quickly.
Want Your Very Own Vision Pro Right Now?
Like all Apple products, new items are pretty hard to obtain. But if you're an early adopter, don't be deterred. While VisionPro isn't available until 2024, you can be notified of availability by clicking "Notify Me" on the Apple website . Good luck!
ACLU of Iowa Communications Director/Freelance Writer, Editor, and Project Manager
1 年Oh wow. All I can see is a fast-forward 10 years into the future, with people driving their cars wearing the latest headsets and swerving all over, lol. Here's praying that self-driving car technology catches up fast. ??