A Vision for Mansion Group in 2030

I’ve had this recurring vision that only becomes more and more vivid as days pass and as I become more obsessed with achieving it. My fiancé can attest to my restlessness and sense that I can’t work enough to make this vision into a reality. I can’t sleep past 4am because there are too many things to be done, but also because my excitement builds daily. I can’t remember another time in my life that I had such clarity and such restlessness.

At Red Ventures in 2010 I recall when we led the creation of the first Mobile Click to Call ads with Google…when it went from idea to product to changing the trajectory of Red Ventures in a matter of days…that certainly had a similar sense of urgency ( Ric Elias is one of the greatest leaders in terms of creating urgency and driving ownership)…but I didn’t have a clear vision of where that would go, I just wanted to win vs our old records, vs the previously largest profit contributor at RV (always good friendly competition with Abhishek R. that spurred me on), and vs. our external competitors in the space.

I also recall a period when we launched DISRUPT in 2015, a new business unit, at Red Ventures in an effort to try to disrupt ourselves before someone else could. It traditionally took 2 months plus to launch a partnership, including technical integration at RV with a full team. With a team of 10 of the most talented individuals (some with 4 weeks tenure and some with 7 years) in the company, DISRUPT launched 2 new verticals and 3 partnerships in 6 weeks…I was restless and had a vision that inspired me. We worked insane hours (6 am to 10 pm almost every night…Cisco changed his baby's diaper on his desk on a Saturday night as he didn’t have time to go to the restroom). I had a new daughter as well at this time, my partner was amazing, as were most of our teammates' partners in dealing with the demands I placed on everyone. It was a lot…it was a blast. My team carried me on their shoulders. (Today, these are some of my closest previous employees…PS Many of them have joined or helped on Mansion in our stealth year.)

This time is different.

Mansion Group Inc. will certainly evolve into something far bigger and likely different from this vision. Still, in its current infancy, this vision is what has inspired me daily to dredge through 70-page SEC filings with our lawyers, go through thousands of potential real estate listings, obsess about the details of pixels in our designs, engage with every guest I can, and ultimately invest my life savings to make this vision a reality. I’m not alone on this journey; our small team is amazing and has made many sacrifices to get us here as well. I also recognize that this may simply be the entrepreneurial journey of many founders, and I am blessed to be able to take this risk. This letter isn’t about the past, though, it’s about the vision for the future.

Let me describe what I see; my vision.

I see Mansion becoming synonymous with amazing group travel spaces.

I see Mansion innovating on building new homes and spaces that are exquisitely designed but purposefully developed for how we travel.

I see Mansion having homes or spaces across the globe that span the desires and dreams of our guests. Unique mountain houses in Asheville, beachfront homes in island locations, attainable Chateaus in Paris, and beautiful family homes in Charlotte, Tampa, Chicago, and even smaller towns around the US.

I see Mansion guests hoping that the next city they are going to has a Mansion home available or even choosing to go to cities or locations because they have Mansion homes.

I see the Mansion Invest platform revolutionizing what “loyalty” means in hospitality. Allowing guests to become owners and benefit from the amplification of the brand and the properties they love.

I see the Mansion team evolving the guest experience into a credo and set of principles that will steer our organization for decades to come and ensure a consistent, heart-felt, wonderous experience for all of our guests.

I see a global team of passionate travelers, guides, technologists, investors, and designers working together to build a brand they love and a culture that inspires them. A company they want to tell their family and children about.

I see our upscale home goods brand, Mansion District, evolving into a next-generation Restoration Hardware, but one where “showrooms” exist across the World…in every Mansion property in addition to our evolving retail galleries near Mansion homes.

I see Mansion building "Boutique Hotels for Groups" that can re-vitalize cities through repurposing commercial office space or older buildings and developing them into "Hotels" that only have 3 bedroom or larger homes (with kitchens, living rooms, etc.) connected by common lobbies, bars, or other communal spaces.

I see our Boutique Hotels having optionality that traditional hotels don't in that they could be converted to residential units simply by changing the branding.

I see Mansion “Boutique Hotels for Groups” having small Mansion District stores on the ground floor that have social gathering spaces for guests and retail patrons alike.

I see the Mansion brand being synonymous with connections, freedom, and design.

With our focus on group spaces Mansion can create meaningful connections for our guests. With our thoughtful attention to handling the details, we can relieve the stresses of group travel to enable the fun and memories creation opportunities that are why we do this. Through our workplace dynamics we can create meaningful connections with our team members. Through our community programs and property management partners, we can create connections to our neighbors and communities.

With our focus on freedom, Mansion can ensure we help create the freedom to move through our rental policies, financial freedom through our investment products and financial education, freedom to enjoy life through our work policies, freedom to breathe easier both literally through our breath of fresh air policies and figuratively through our Lift Up programs.

With our focus on design, we can inspire our guests. We can create joy and a sense of calm from our spaces. We can simplify our lives and those of our guests through thoughtfully designed technology platforms that have our unique style. We can educate our guests and investors about new opportunities through integrated design that spans real estate, investing, and exploring our communities. We can create compassion for others by designing our Lift Up programs intelligently. We can inspire the World through our style and become the tastemakers for millions through Mansion District.

I see Mansion launching a franchise model (or similar) for our property management arm that can create the next generation of Mansion founders in cities across the globe. A model that enables Mansion to scale to new markets but also brings our playbook, technology, brand, and community to support our Franchisees. A model that can provide the financial independence that most Franchisees desire, but more importantly, a platform that can attract passionate, driven, focused leaders of tomorrow to Mansion.

I see Mansion as my present, my future, and my legacy. A business that reflects my heart, style, and focus on building meaningful connections.

To my teammates, my investors, my friends, and my family that made it to the end of this meandering poem, know that your support and belief in me is what drives me, but it is also what is at the heart of who Mansion is. Your friendship inspires us to build spaces for groups, your love inspires us to care for guests as our family, and your trust enables us to build a platform, not just a business.

We will form memories as a community that will spur our growth.

This is just my vision today. June 29th, 2023…the same day Mansion hit a major milestone for Mansion Invest.

DISCLOSURES

THE ABOVE ARTICLE ARE THE OPINIONS OF THE AUTHOR AND MAY CONTAIN FORWARD-LOOKING STATEMENTS AND INFORMATION RELATING TO, AMONG OTHER THINGS, THE COMPANY, ITS BUSINESS PLAN AND STRATEGY, AND ITS INDUSTRY.? THESE FORWARD-LOOKING STATEMENTS ARE BASED ON THE BELIEFS OF, ASSUMPTIONS MADE BY, AND INFORMATION CURRENTLY AVAILABLE TO THE COMPANY’S MANAGEMENT.? WHEN USED IN THE OFFERING MATERIALS, THE WORDS “ESTIMATE,” “PROJECT,” “BELIEVE,” “ANTICIPATE,” “INTEND,” “EXPECT” AND SIMILAR EXPRESSIONS ARE INTENDED TO IDENTIFY FORWARD-LOOKING STATEMENTS. THESE STATEMENTS REFLECT MANAGEMENT’S CURRENT VIEWS WITH RESPECT TO FUTURE EVENTS AND ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE THE COMPANY’S ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS.? INVESTORS ARE CAUTIONED NOT TO PLACE UNDUE RELIANCE ON THESE FORWARD-LOOKING STATEMENTS, WHICH SPEAK ONLY AS OF THE DATE ON WHICH THEY ARE MADE.? THE COMPANY DOES NOT UNDERTAKE ANY OBLIGATION TO REVISE OR UPDATE THESE FORWARD-LOOKING STATEMENTS TO REFLECT EVENTS OR CIRCUMSTANCES AFTER SUCH DATE OR TO REFLECT THE OCCURRENCE OF UNANTICIPATED EVENTS.

THE COMPANY, MANSION GROUP INC, IS “TESTING THE WATERS” UNDER REGULATION A UNDER THE SECURITIES ACT OF 1933. THIS PROCESS ALLOWS COMPANIES TO DETERMINE WHETHER THERE MAY BE INTEREST IN AN EVENTUAL OFFERING OF ITS SECURITIES. THE COMPANY IS NOT UNDER ANY OBLIGATION TO MAKE AN OFFERING UNDER REGULATION A. IT MAY CHOOSE TO MAKE AN OFFERING TO SOME, BUT NOT ALL, OF THE PEOPLE WHO INDICATE AN INTEREST IN INVESTING, AND THAT OFFERING MIGHT NOT BE MADE UNDER REGULATION A. IF THE COMPANY DOES GO AHEAD WITH AN OFFERING, IT WILL ONLY BE ABLE TO MAKE SALES AFTER IT HAS FILED AN OFFERING STATEMENT WITH THE SECURITIES AND EXCHANGE COMMISSION (SEC) AND THE SEC HAS “QUALIFIED” THE OFFERING STATEMENT. THE INFORMATION IN THAT OFFERING STATEMENT WILL BE MORE COMPLETE THAN THE INFORMATION THE COMPANY IS PROVIDING NOW, AND COULD DIFFER IN IMPORTANT WAYS. YOU MUST READ THE DOCUMENTS FILED WITH THE SEC BEFORE INVESTING.