Vision Magazine 'Green'

The latest issue of Julius Baer’s ‘Vision’ magazine is dedicated to exploring the many interpretations of the word ‘Green’.

In the next decade, the global population will swell to an estimated 10 billion, with increased urbanisation meaning up to an additional 2.5 billion people living in urban areas by 2050. Demographic changes such as these, coupled with increasing extreme weather events, overuse of natural resources, and the threat of future pandemics, mean the case for building a more sustainable world is clearer than ever.

The responsibility to guarantee this lies with us all; each person, industry, and country has a role to play. This of course includes wealth managers like Julius Baer, and there has been much debate about how to achieve this goal in the financial services sector. It is of utmost importance for us to find ever more efficient ways to run our companies, and as a founding signatory of the UN Principles for Responsible Banking this is something we take very seriously. However, I believe that our most important role is to help our clients make educated choices.

If every Julius Baer client were aware of the potential impact of their investment decisions, the effect on the world around us could be considerable. We could accelerate the development of green energy technologies, or protect vast swathes of our oceans and forests for future generations.

This will of course be a challenging role to fulfil. We will need to continually learn and improve as science progresses and technology advances. We have made a positive start, having engaged in in-depth discussions with our clients and experts in the fields of sustainable finance and impact investing, but we still have much work to do. 

Our contribution is just one of many needed to tackle the fundamental ecological issues we all face. In this issue of Vision, we look at how industries are approaching the topic of sustainability, explore the roles that governments, technology, and the markets play, and examine both the destruction and reconstruction of our ecosystems.

I hope it is a thought-provoking read and I encourage you to challenge us, and those around you, to work ever harder to build a greener future for coming generations.

Download your copy of our latest Vision Magazine here: https://www.juliusbaer.com/en/spotlight/vision-green/