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An E-commerce store owner in the fashion and clothing niche approached us. The problem this client of ours faced for quite some time was getting little to no results.
At that time, there seemed to be no hope of reaching a ?????????? ???? $?? ?? turnover that seemed far off the map.
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We started finding the errors and fixing them. The results made everyone more than happy. Our client achieved $1 million through organic sales and revenue.
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Choosing the right keywords is vital to rank in the top SERPs in Google. Optimizing your website and its pages increases the organic traffic to your e-commerce store. Use SEO keywords to optimize every part of your on-page SEO:
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And More
We incorporated every title tag with the product name with primary keywords. We also used Buzzwords like:
Offers
Reviews
Cheap
Sale
Easy
30% Off
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The earlier title tag “Sports Jackets at XXXLeather,”
Optimized title tag “The Best Cheap Custom Sports Jackets,” or “10% Off Leather Jackets at XXXLeather.”
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A meta description describes your e-commerce store or website in detail.
We created meta descriptions to attract the users by incorporating buzzwords such as:
Affordable
Online t-shirt printing
No art fee
100% satisfaction guarantee
No minimum
No setup fees
This can help you generate a high click-through rate:
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Search engines will interpret the alt text behind the images. This means that you need to provide alt tags for all of your images present on the e-commerce store.
For example, you may think that for a black leather jacket, the right alt tag would be:
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Fact Check: This is highly vague.
Now see,
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However, make sure that you do not add keywords that sound like keyword stuffing because the search engine considers it no good.
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Also, you cannot think about a short or long URL that may affect your website rankings. Shorter URLs tend to rank higher on Google.
Now, you can check how you can format your URL appropriately.
For category/landing pages, the URL would look like this:
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URLs need to be:
Short
Concise
Without stuffing of unnecessary keywords.
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Here are other things that we kept in mind for category pages.
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These are also known as LSI keywords closely related to your primary keyword.
Let’s take the following example concerning the main keyword-Leather Jackets.
Consider this. If a searcher’s intent is “Discounted, Custom Men’s Leather Jackets for Sale,” make sure that you include appropriate
LSI Keywords.
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Cheap
Design Your Own
Men’s
Discounted
Customizable
There are specific keywords that have a “non-matching intent” without direct relation to the searcher’s intent, such as:
Women’s.
领英推荐
Leather Jacket Uses.
Types of Leather Jacket.
Designer Leather Jackets.
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Long-form content will rank higher on Google than content having fewer than 1,500 words.
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The major reason for this is backlinks.
You are more likely to get an external website to link back to your article when you have long-form content.
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Long-tail keywords are particular keywords linked together in a significant phrase. It can be related to the “HP OfficeJet Pro All-in-One Wireless Printer.”
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A slow-loading page is one of the peskiest things, don’t you agree with it through your own experience?
When a website takes a lot of time to load, it makes users highly likely to leave your website to go to another one with higher competition.
We checked and optimized our clients’ loading speed, especially for all the popular products.
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Long-form content is vital to get backlinks.
Moreover, you will find a direct correlation between your website's rankings and domain links.
Also, when you have several kinds of domains linking to your website, it helps your rankings scale.
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Guest blogging is a top-class marketing strategy for various e-commerce store categories. It helps you in several ways such as:
Networking with potential buyers.
Establishing yourself as an authority.
And importantly, to get backlinks!
The other things you need to pay attention to include:
Utilizing a full range of domain diversity.
You also want to ensure that you provide top-quality and valuable content to enhance trust-building with your audience.
Readers are the best source of feedback as they can tell you if you’re posting crap or just going for better quality sales. You need to give them genuine stuff, a real human being would suggest.
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On the other hand, backlinks are essential for driving organic traffic to your website.
We worked on both these aspects to increase the relevant organic traffic to our client’s site.
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Cart abandonment is related to having one in four customers purchase the end. When it comes to customer outreach, you need to use personalized emails.
You may have only a few retailers that can utilize personalized emails. You will surely notice pretty significant results in comparison to not using them. We always use this technique for our outreach efforts.
Your customers need to feel important and valued.
Also, offer your customers incentives. Look at the factors why a consumer should return to purchase a product?
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Free shipping.
10% off on the current cart total.
A coupon for the next purchase.
BOGOs.
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Most of us love and spend the maximum time with our mobile devices. Typically, an average person spends nearly five hours every day on their phone.
Your customers use their phones for various things such as
Web surfing
Playing games
Reading the news
Tracking stocks
And shopping.
You need to get your site mobile-ready. You can do this by utilizing several tools for optimizing an e-commerce store for mobile devices.
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Google Search Console has several features for showing:
Web performance.
Keyword usage.
Googlebot rendering information.
Also, you need publications aligning with Google’s mobile-SEO rules.
First, you need to create an account and then track your website’s performance by finding out your number of clicks, impressions, average position, and CTR:
You may categorize your mobile performance into:
Responsive design
Dynamic serving
Custom mobile website
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Enlist the factors for which you will update your keywords or look forward to optimizing your mobile SEO.
Now, check the amount of money or investment that will fix these issues. Typically, just as you proceed to find and fix these issues, you can see that you soon reach the million-dollar status.
And all this will require a lot of patience.
It took us several months to get these changes made. And it took a year before our client hit the goal of earning more than 1M revenue through organic sales. You can witness exponential growth in just a little time.
Feel free to reach out to us to understand more about ?????? ???????????????? ???????? ?????????????? ?????? ???????? ???????????????? ???????? ?????????????? $?? ?????????????? ???? ?????????????? ??????????.