Visibility...Don't Underestimate Its Power

August is Visibility Month

During the month of August, we’re diving into a topic that I find both exhilarating and intimidating: VISIBILITY.

I’ve been in the trenches of small business ownership for twenty-plus years and know first-hand the roller coaster of emotions that most of us experience with standing in the spotlight. I wish I could say that I ??standing up at networking events and reciting a 30-second introduction or having my picture taken or taking the stage at various events. The truth is that I know how to hide and not be seen or heard.

It Takes Courage to be Visible

Briefly: early in life I learned that being quiet and invisible was a great way to avoid my Dad’s anger. This cocoon of silence and behind-the-curtain behavior served me well for many years… until it didn’t. It took huge courage to leave that safety net to find my voice and speak up.

I experienced such anxiety about drawing attention to myself and my business that I often found excuses not to attend networking events or other forms of visibility. Yet, I knew that no one else was going to be the face of my business. A faceless business is invisible. To market my business effectively, I had to show up and stand up. Finally, I pulled up my big girl pants and stepped out from behind the curtain.

Embrace It!

Visibility isn’t for cowards or sissies! It takes guts and determination. Over the next weeks in August, we’ll explore why visibility is a critical part of your marketing, how you can embrace it, and even have fun with it!

?How do you make yourself and your business visible?

Want more ideas about visibility? Join me on my free, weekly Friday morning Coffee With the Coach call. Register here