Visibility Vibe - April 15, 2024

Welcome to the first issue of my NEW weekly newsletter!?

As we begin this series, know that it’s not going to be characterized by fancy formatting or lots of colors and pictures, but it is guaranteed to be informative and thought-provoking.

It goes hand in hand with our brand NEW name for our Facebook group of 3000+ women, now known as?The Women Entrepreneur's Network.

QUESTION:?Today I want to ask you to think of someone you consider to be an expert in your field. What is it that makes you think of them that way?

One of the best ways to stand out in today’s market place is by being an expert yourself. Here are three keys to achieving that status:

• Visibility with the right people.?You have to be seen and heard by the people that you want to serve. This can be overwhelming for many people since there are dozens (if not hundreds) of platforms on which to be visible. You will have the most success if you choose?two primary platforms,?and then accept other invitations as they are aligned with your brand and message. So cultivating Facebook and YouTube, or Instagram and LinkedIn would be a couple of examples. Go live, post, share reels, do webinars - and let them see your?real?life, not just your business persona (if that is important to your brand).
• Credibility through results.?No matter how long we have been doing what we do, fake news, and AI-generated messaging, among other forces, mean that we have to continue to prove our credibility and trustworthiness. Today’s customers are much more discerning and do much more due diligence than they would have before the pandemic, when everyone became accustomed to online marketing and Zoom.?So be sure to include these strategies:

• 3. Disruption through filling a gap.?There are plenty of beginners, both of the Coaching space and almost every niche. When you can see what everyone else is doing, identify a gap, and provide a solution that is missing in the market, people will flock to you like bees to honey.?

As a reminder, you have?only two weeks to claim your chapter?in our forthcoming anthology,?Transformational Tales of Triumph!?The authors who are already in are beginning their chapters this week! You can review those details?here.

See you next week!

Marcia