Virtual Tradeshows Are Here to Stay!

Count on it! Virtual Tradeshows and Expos are not going away; a 50/50 split was way overdue for globalizing attendance since 2015. The new hybridity will potentially double, triple, even quadruple global attendance in future tradeshows if done right!

2020 finally opened that door. Each tradeshow, expo, or event will now be different, hybrid, dynamic, multifarious, competitively creative—requiring careful subjective UX Design for these crossbreed events. A morphing new world requires attentive experience and creative integration.

#VirtualEventPlanning with 'yours truly.' www.Art-Director-NYC.com

Forbes June 18, 2020: "Virtual events are not going anywhere."

"Even when live events return to the mainstream, virtual events are likely to continue to play a part in event strategies. From expanding sponsorships to amplifying brand reach, offering virtual event options as a part of live events may become a large opportunity for companies that serve the event industry. And I believe the decision to retain virtual elements for conferences, meetings and events will be mainstream for some time to come."

Planning a Hybrid or Virtual Tradeshow / Expo?

You will need a seasoned Hybrid Digital Marketing-Creative Director (hands-on).

Our Latest Success: https://www.flashmemorysummit.com/2020virtual/

That was my integration UX/UI creative. For the backend platform, we decided to choose #Whova for its excellent features, pricing, support, and ease of integration through their dedicated account manager, Peter Howell. These folks did not spare any opportunity to facilitate customizing enhancements (within reason) for our very unique Market Positioning in this emerging tech B2B landscape. With their established eight+ years of experience in the event space through their Event-Mobile-App, Whova was the readiest for 2020's abrupt unforeseen pivot. Excellent crew, visionaries, excellent product, already poised for the new paradigm!

The multiple options available for direct integration down to each Keynote or Virtual Booth specificity can be customized for Personalized Event Experience, with the right Hybrid Creative Lead at the helm. Carefully planned corridors of linkage stratagem maneuvering from your website to the platform, back-and-forth, create the event experience of a floorshow appeal for assured multifaceted navigation, perusal, networking, messaging, break rooms, even recruiting, and hiring—without leaving your site behind in the experience.

Forbes: Attendee experience becomes more important.

"This is why event planners who have shifted their scheduled live events to virtual formats are seeing impressive attendee numbers. Some event planners we’ve spoken to have seen double or triple their typical attendee count for live events."

Unlike conventional physical events, the new hybridity offers any number of imaginable expansions, from legacy limited audience marketing exposure to one-stop-shopping venues for multiple audiences that may simultaneously include B2B, B2C, Product Mktg, Niche Mktg, Loyalty Sales, eCommerce, Brand Awareness, Market Positioning, Audience Segmentation, Lead Generation, Partnerships, even Recruitment—all globally. The author sees a veritable smorgasbord of audience possibilities and marketing possibilities under one roof of a single event—when diversity is at so a hand's reach.

Forbes: Attendee experience becomes more important.

"... I recommend adding virtual components or dedicated virtual sessions to live events so that brands will continue to see greater attendee reach, have new event monetization opportunities with sponsorships, and ultimately allow attendees to consume their content in the way that they choose, not how the event planner chooses."

If your company simply needs a platform, I recommend Whova for its experience and its naturally expanding platform—contact Peter Howell.

If you need a hands-on Hybrid Digital Marketing-Creative Director for Hybrid Event Experience Design or team, let's consider talking.

Yours truly (that's me), for example, comes with ALL the essential skills and experience required in modern-day Digital Marketing Communications for UX/UI, SMM, SEO, SEM, PPC/PPV, Analytics, ABn testing, Virtual Tradeshows, Bootstrap, jQuery, CSS, Adobe Campaign, Adobe Master Production Suite, branding, market-positioning, email-Marketing, copywriting, SE0-copywriting, design, package design, animation, video (Premiere Pro, After Effects Flash/Animate), and hands-on Production. Able to lead any Creative Services Marketing Team. ~Have skills will Zoom—and we have a global Virtual Events experienced team available.

#uxwriting #design #marketing #branding #video #virtualexpo #HybridEvents