Virtual try-on; what is it and why do brands need it?

Did you know that more than 71% of online buyers prefer to buy from brands that offer AR and VR? And it should not come as a surprise since this technology lets consumers have the freedom to try and choose products at their own pace, without feeling the pressure to make a purchase.?

Virtual try-on allows shoppers to see how certain products look on them before they actually buy the item. Watches, shoes, apparel, accessories, jewelry as well as make-up, the sky's the limit when it comes to virtual try-on. In other words, the whole experience creates a positive association with the brand in the minds of consumers, and this results in a strong relationship.

Benefits for Customers

It is not possible to be sure about how something looks unless it is tried on. For customers, having the chance to try the desired product provides the opportunity to experience the product. Knowing how a product suits them removes the only bad feature of online shopping and makes purchasing decisions much easier.?

This makes the overall user experience better and more personal. Also, creates loyalty as customers are more likely to shop from the same brand again.

Benefits for Businesses

There is no doubt that one of the main benefits of virtual try-on is it creates a great customer experience. But, have you ever thought that virtual testing can also be a valuable source of information? You can track which products are selling the best, measure them, and arrange offers in various locations to meet customers' real needs.?

Brands should seek to avoid any questions and confusion about the products that may come up during online shopping. With virtual try-on technology, customers can imagine themselves in a range of styles and sizes before purchasing, which can help reduce the huge costs incurred by the return of goods.??

Where to start?

One of the main goals brands have is to create experiences that drive impact, visits, and higher revenue. If your company is considering to start working on setting up a virtual-try-on feature for your consumers, take into account that this technology should be personalized for each brand, present products as realistically as possible and be easy to use. At Alpha, we offer a fully customized approach aligned with your business goals and expectations.