Virtual Reality in Tourism

The appearance of Virtual Reality (VR) is not just one of the greatest phenomena of our time. During the pandemic, when face-to-face encounters as well as travel were restricted, it has clearly proven itself as a tool for entertainment and also education. Whether out of playfulness or true interest, users can get a realistic impression of what to expect from destinations and hotels via VR 360° videos. True, they say a picture is worth a thousand words. Professional hotel photography can only ever show sections of the property but, in the best case, generate emotions.

The possibility to dive 360 degrees into motifs and/or videos increases efficiency many times over - as virtual tours through the hotel offer authentic impressions and contribute to the conviction that the stay in the targeted house fits the wishful thinking. This marketing trend leaves users wanting more. At the same time, the tool suggests that the hotelier is up to date, i.e., on social media. In other words, where VR is accessible free of charge, for example on TikTok and YouTube. For younger generations, whom hotel management would like to address specifically, these platforms are the place to look, both for entertainment and information. Potential guests need a wealth of information before they book. Instead of relying on descriptions, which tend to be skimpy on the website, VR offers customers the opportunity to be physically present in a virtual world. With the appropriate smartphone or tablet app and (for beginners) inexpensive card bord VR or costly VR glasses, the virtual reality experience can be easily accomplished these days.

Creating VR videos with meaningful three-dimensional content can be one of the keys to standing out in the competitive marketing scene of the hotel industry. It makes sense to show what sets the hotel apart from the competition. This could be a view of charming scenery or the art collection, a tour through facilities for honeymooners or multi-generational travellers. A stroll with the chef through the vegetable garden might be tempting for some potential guests, for others the four-handed massage or, those who value encounters with other guests, might enjoy the congeniality of a Manager's Cocktail or sports activities. The point is to tell stories with the moving images and to let it get personal at times. Unlike static photos and "normal" videos, VR makes the viewer feel part of the scene. For example, when standing in the kitchen and experiencing in three dimensions how carefully the chef and team prepare and serve the food. All this should leave the viewer and potential guest longing for more.