Virtual Reality : building a better internet, for good

Virtual Reality (VR) has the power to revolutionize diverse industries, including sport, retail, healthcare, manufacturing, education, and training. Its high interaction level and immersive nature make it a game-changer, particularly in the way people interact with it. We know that internet created infinites possibilities, but also brought mental/health issues due to repeated passivity when consuming content. One can easily spend 2 consecutive hours doing nothing more than scrolling down social medias or websites. And it is not good for health at all. Espacially for young people that were born in the digital area. Now we have a solution, and we should not sleep on it. This is our mission.

The profound benefit of VR lies in the immersive & active experience, with VR tools like 3D learning environments enhancing conceptual understanding. You stand up, you move, you are proactive. This technology enables hands-on learning, fostering engagement and interactivity. As VR technology advances, its integration across sectors is poised to enhance efficiency and productivity. This article explores key benefits of VR for companies in different fields, highlighting its widespread recognition.

What is VR ?

Virtual Reality (VR) utilizes computer processing power to craft lifelike, simulated 3D environments. It transcends conventional screen viewing, immersing users within the scene. The goal of virtual reality is to engage all five senses, creating an authentic atmosphere where interaction with virtual objects mirrors real-world experiences. This immersive approach ensures a rich and realistic user experience.

The top 3 industries that will benefit from VR tech in a bit

• Sport & entertainment

The realms of sports and entertainment are actively incorporating VR and AR technologies into their offerings. Notably, companies like Big Screen VR offer fans the opportunity to experience major sporting events, such as the Super Bowl, in virtual reality. Additionally, hosting watch parties in the Metaverse elevates the viewing experience to new heights. We also have the example of Rugby Club Toulonnais that created the first immersive space of french sports : RCT HOUS3. It is an immersive and realistic 3D space providing access to entertaining content, exclusive information, and virtual events: meetings with coaches and players, a 3D shop, quests, challenges, co-creation... The opportunities for connection, engagement and new revenues are limitless.

• Tourism

Picture yourself strolling through the streets of Rome while still in the comfort of your New York home—it's entirely possible with the virtual world. Well, we agree that it is better to do it IRL while smelling pizza. Still, in the post-COVID era, VR technology offers the convenience of virtually touring a destination before making a travel decision. Thomas Cook, a major player in the tourism industry, introduced their "try before you fly" VR experience in 2015. Subsequent advancements in VR tech have significantly enhanced the quality of this immersive experience.

• Retail

Online shopping may have reshaped retail, but it lacks the tactile experience of in-store shopping. The future of VR technology is poised to bridge this gap. A transformative aspect is the integration of features like body scanning, enabling users to virtually try on clothes before purchase. Virtual reality and augmented reality enhance the online shopping experience, providing customers with a precise preview of their purchases. This tech may contribute to the sustainability of fast fashion as customers make more informed choices. Forward-thinking online retailers, exemplified by fashion houses like Hugo Boss participating in the Metaverse fashion week in March 2022, are actively exploring and implementing VR technology to revolutionize the online shopping landscape.

I could not leave you witout talking about the benefits for education !

Here are my hot takes :

• learning can (finally) become fun
• on-the-job learning made possible
• remote training is taking off ?
• emotional response = quicker learning

I can't wait to see what the future has in store for VR. If you like this subject, do not hesitate to share your thoughts with me. I would love to discuss it.