VIRTUAL REALITY AS A 3D MARKETING TOOL

Virtual reality is one of the key tools of 3D marketing as a completely new direction aimed at meeting the immersive needs of the modern consumer.

The global goal of marketing is to influence the consumer's purchase decision. The goal of 3D marketing is to influence purchasing decisions through immersive technologies. 3D marketing is the use of digital content in the creation and promotion of a product. Digital content refers to 2D or 3D graphics that help, entertain and keep the customer's attention on the product in a simple way.

?? Virtual reality "lives" in special VR glasses. It cannot be used without VR equipment. The mass consumer does not have VR glasses in use, like, for example, mobile phones. That's why VR today is about stationary use.

WHAT IS VIRTUAL REALITY (VR)

VR is a technology of full 360 immersion of a person in a created 3D world or a world shot on a special 360 camera. In fact, it is a digital environment that visually reproduces the real world as closely as possible. Virtual reality in the created 3D world allows you to interact with the objects of this world.

What does VR user feel? ??

He fully feels the replacement of the real world with a virtual one.

WHAT TASKS DOES VIRTUAL REALITY SOLVE?

1. A 360-degree demonstration of the company's production facilities, machines, a tour of the plant, visualization of the production process.
2. VR-visualization of the project by engineering companies for the demonstration of medium and large production projects.
3. Staff training using simulations and interactive VR simulators.
4. Creation of corporate VR games for employees and customers.
5. Creation of medical simulators for physical and psychological rehabilitation.
6. Demonstration of the future object of commercial or residential real estate with the possibility of complete immersion in it.
7. The possibility of holding corporate events in virtual reality.
8. Creating a VR simulation for the consumer to try a new product. For example, at the presentation of a new car, all guests can drive it in VR glasses in the most realistic atmosphere.
9. Creation of VR simulators for meditation and relaxation of workers at workplaces.
10. Creation of virtual exhibition pavilions where businesses can exhibit and demonstrate their product lines.

On YOUTUBE, consumer watches video content about a product. IN VIRTUAL REALITY - can try this product in real size, real shape and real usage environment.

VR is best used by businesses at trade shows, events, sales offices and workplaces. 50.01% of all sold VR glasses in the world belong to the corporate segment. The real estate sector, car showrooms and retail stores are showing a colossal growth in the consumption of VR products.

VR PROJECTS PROGRAMMING

Creating a VR project is a very complex and time-consuming process. It consists of creating a 3D world or 360 shooting of the real world and programming mechanics in virtual reality. Project programming is done for a pre-selected model of VR glasses, as it involves interaction with both the helmet and the sensors.

The entire project creation process is created exclusively with the marketing team, since the main task of VR is to satisfy the need of an immersive consumer.

I highlight 4 ways to program a VR project:

1] VIDEO 360

An excellent tool for visual immersion of the consumer is the creation of video content in 360 format. Content is created using video recording with special 360 cameras or by 3D reproduction of the virtual world. 360 content means only watching videos - without additional interaction with virtual objects. The key goal of this solution is to completely visually immerse the viewer in the created VR content.

2] VR SIMUlATION

This technical solution implies, in addition to viewing VR content, the ability to interact with elements of the virtual world. VR simulation is a software product in virtual reality, with the help of which the user becomes a full-fledged part of the created world. This is achieved by creating a virtual 3D environment and algorithms for its programming according to the scenario. The key goal of this solution is to visually immerse the consumer in the VR environment and give him the opportunity to function in it.

3] VR EVENT

Conducting online events (VR Event) has become a real trend in 2020, and now it is more and more integrated into the METAVERSE concept. A virtual location is created for each event. Each guest has their own 3D avatar attached, and they gather in VR locations, be it the moon or the roof of the Burj Khalifa. People communicate with each other, listen to the speaker, ask him questions in real time. And in the evening, when the official part comes to an end, there is an opportunity to play VR games, listen to music and dance. Conducting events in virtual reality allows you to repeat the mechanics of an offline event by 70%.

On July 31, 2020, the ADVIN company organized the first concert in the CIS in virtual reality of the popular Ukrainian performer Oleg Vinnyk.

4] VR GAME DEVELOPMENT

Development of virtual reality games. VR games are becoming popular not only among gamers, but also in the business environment. Yes, many companies create corporate games for employees and customers. Others use games as an additional tool for monetizing goods or services. The annual growth of the world market of games in virtual reality is + 65%. The gaming segment is the leader of the global VR market.

Models of virtual reality glasses that are most suitable for the implementation of VR projects: Oculus Quest, HTC Vive, Pico VR, Valve Index.

? Today, modern business desperately needs the use of immersive technologies in its advertising and marketing activities with the comprehensive use of tools offered by 3D marketing . In this context, virtual reality is one of the key tools.

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This is the seventh article in my blog series about 3D marketing.?

I will be glad to discuss! ??

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