Virtual production for B2B in 2023 - If you've not thought about it, now is the time to start

Technology’s advancing at a rapid rate. Now, more than ever, businesses are turning to groundbreaking new solutions like virtual production to help them be successful.?

Virtual production is a budget-friendly way to create engaging social or advertising content, live-stream hybrid events, and build professional training content that looks incredible.?

Let’s take a look at the benefits of virtual production, how to use it for B2B, and how to take your content to the next level in 2023 without increasing your spend, or your timeline.

What is virtual production?

Virtual production is a term used for a range of digital production techniques that allow you to create content in a virtual environment. It uses computer-generated imagery (CGI) and digital effects to create high-quality content that looks hyper-realistic for a fraction of the cost of building sets in real life.

Virtual production isn’t new, but it’s only just starting to come into its full potential – especially in the B2B sector.?

Virtual production? works by combining filmed elements (live or recorded) and computer-generated scenes, locations or studios to create a seamless, high-quality content. This allows for more creative freedom in the production process and can be used to create anything from live-streamed hybrid events to online training courses, and social media content for professionals or influencers.

What are the benefits of virtual production?

From faster production times to cost savings, there are many benefits to using virtual production. It’s efficient, flexible, and enables you to create higher-quality content than traditional production methods at the same price point.?

Why? Because you don’t need to budget for expensive venues, travel, or set builds. It also means your virtual locations are only as limited as your imagination. If you can dream it, you can build it in the metaverse.

This in turn gives you far more creative freedom to achieve things that were unthinkable without vast budgets previously, and because it’s digital, it takes much less time to produce the finished article.

Finally, because you only need to travel to the studio, it’s much better for the planet and has a smaller carbon footprint than traditional production.

Virtual production for B2B businesses

Virtual production is a great tool for B2B? businesses. Here are four ways you can use it to stand out from the crowd this year:

1. Boost the reach of your business influencers: businesses are increasingly partnering with influencers to connect with a bigger audience in a more authentic way. Creating high-quality, original content with influencers will help to boost both their reach and engagement. That’s great news for your brand messaging and reputation.Swap home-shot videos for a few hours in the studio and create fast, impactful posts on demand.?
2. Create engaging, cost effective social media advertising: it can be easy to get lost in endlessly updating social media timelines. With virtual production, you can create something eye-catching that stands out from the crowd. Tailor content to align with the latest trends or localise it for different regions and watch your ROI soar.
3. Live-stream hybrid events: hybrid events are growing in popularity, but many broadcasts lack engaging programming. Virtual production can make live streaming a real event more exciting and accessible to a bigger audience. Add sponsor branding is a breeze, making it the perfect way to forge new partnerships and expand your reach.
4. Build slick, professional training content: smartphones and webcams may have made it easier to film training videos for anywhere, but are they really that engaging? Virtual production is an accesible way to create professional looking training videos from a single studio. Swap slides for memorable graphics on screen, merging education with entertainment. Higher engagement rates mean your employees are better equipped with the knowledge and skills to succeed.

Take your content to the next level?

If you’re looking for a way to take your content to the next level, virtual production is a great option. At Morden Wolf, we focus on flexibility and speed of production to bring your vision to life.

Whether you’re a filmmaker, producer, influencer, advertising creative, event director, educator, or work in corporate communications, the opportunities to make cost-effective, engaging content in the metaverse are vast.

Get in touch to find out how to make virtual production work for you in 2023.