Virtual but personal: Boost ROI in student recruitment

Masters and MBA admissions teams now have more opportunities for efficient global student recruitment. An international and diverse class profile is always a competitive advantage and a magnet for prospective applicants, as it enriches the learning environment and networking potential.

Universities continue to maximise online student recruitment solutions to reach more prospective applicants following the drastic online events surge after the 2020 pandemic. However, the cutting edge in the field is integrating technology with personal, human-to-human interaction in a new environment. The prime value for student recruiters, however, is when they invest their tight budget and valuable time in meeting the best-matched and committed prospects.

Meet prospects who convert

The major ROI factor for student recruiters is meeting qualified and committed prospective applicants. Although even a single conversion to enrolment will guarantee the immediate financial ROI, recruiters always aim to engage with the maximum number of best-matched and motivated candidates. This is only natural, considering the calculated melt between completed applications and enrolled students, as well as the targeted admission rate that illustrates the school’s selectivity, among other intricacies of recruitment.

The steady client satisfaction rate topping 80% highlights that Advent Group has consistently met schools’ expectations since 2016 when the company launched personalised online student recruitment events.?

Thorough candidate profiling and management by dedicated in-house experts, before and during the event, ensures that MBA and Master’s student recruiters meet the maximum number of best-matched candidates. Advent Group’s proprietary customised platform and professional team, managing live all aspects of the event, enable ad hoc meeting scheduling with all promising candidates, and unparalleled flexibility.

Enjoy quality conversations

The high level of candidate preparation makes meetings with school representatives more focused and effective. Candidate managers personally reach out to guide prospects through event preparation, including diving into school profiles, videos and news.

?Overall client satisfaction rate of over 80% for online events shows that Advent Group are living up to schools’ expectations.

Engage prospects beyond traditional hubs

With the increase of remote work and study options, prospective MBA and Master’s applicants are no longer concentrated in the business or university hubs where recruiters used to find them. On the other hand, the virtual event format enables business school admissions teams to engage new audiences located beyond the traditional event destinations.

Smart targeting by Advent Group’s in-house event marketers increases online event attendee diversity and connects recruiters to prospective students they would not otherwise meet.

Recruiters meet the maximum number of best-matched Master's, MBA, EMBA candidates due to thorough candidate profiling and management by a dedicated in-house team.

Deliver an immersive experience

A really advanced virtual event format equips recruiters with the tools to deliver an immersive experience for prospective applicants, all in one place. School ambassadors such as successful alumni or star faculty members, a colleague recruiter, or a career centre adviser can enhance the school presentation and create multiple touchpoints with prospects during the online event.?

This intense and diverse human-to-human interaction adds an extra layer of engagement to the student experience on top of the traditional one-to-one meetings and rich-content school materials on the platform.

The top-notch online event format allows you to show, rather than just talk about, your campus culture.

Span communication: before, during, after, but also ad-hoc

Unlock all communication options at the right time to engage qualified candidates. Depending on recruitment style and resources, university teams take advantage of the comms and engagement channels integrated into the event platform to reach out to registered participants before the event. Immediate post-event follow-up is, of course, the ABC of recruitment, so this platform feature is always much appreciated.

An extra perk, ad-hoc real-time candidate engagement helps maximise the event experience. The event management team makes sure attendees can schedule extra meetings with matching schools of their choice.

Maximise your time investment

A well planned and managed online event ensures a clear personal schedule. Pre-set meeting slots give recruiters control over their time. At Advent Group’s events, recruiters can see and edit their own meeting calendar for the day. This way, they know instantly when any scheduling updates are needed and how much time they have until the next meeting. A dedicated live assistant is available to ensure efficiency.

Virtual, but personal in every aspect, the boutique online recruitment events with Advent Group bring you into the spotlight to boost your ROI. Recruiters and candidates enjoy a highly personalised, efficient and thoroughly supported virtual event because education is fundamentally a personal human-to-human experience.

Get in touch for details and personal advice on your best options at:

[email protected]